Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
I always turn to false eyelashes for our performances and I also wore them during our photo shoot. Wearing false eyelashes always gives me a huge surge of confidence and I feel almost as if they are my armor; they thicken my lashes and open my eyes to give a truly glamorous vibe reminiscent of legendary Hollywood starlets. Just pair with vintage inspired makeup and you'll soon be channelling Marilyn Monroe, Audrey Hepburn, or your favorite pinup.
Swing coats were popular when a lady went out because their fullness helped cover the bulkiness of many dresses. These coats featured fitted shoulders and flared out at the bust line. Most had large buttons all the way down the front. Many had a large belt helping to keep the coat securely closed. Jacques Fath first introduced this coat in the late 1940s, but it grew in popularity during the 1950s as it was easy to hide the baby bump which no self-respecting woman would show. Dior added one to his collection in 1951. You may hope that it rains everyday with this beautiful retro swing coat from Miss Poppy Wear(@misspoppywear).
To hit the jackpot of vintage style, locate that crumpled up underskirt that you were forced to wear once underneath a hideous bridesmaid dress when you were a teenager, but couldn't bear to part with for sentimental reasons. Maybe you were a dancer or have some dancer/actor friends who are bound to have an underskirt in every color of the rainbow from their various performances. If you manage to get ahold of one, it really does make a swing dress sing.
If there’s one modern thing to love, it’s all the vintage style inspirations you can find on social media. Whenever you’re in doubt about what to wear or whether your ensemble is 50’s fashion icon worthy, just click online and view our vintage style outfit ideas. Looking for more inspiration? Scroll your way over to these modern day retro fashion icons and see what type of vintage fashion they’re rocking.
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Welcome to the home of Retro Glam, the sister company to our brick and mortar store Rowena! After serving the local Edmonton community on Whyte Ave since 1998, in 2012 we took to serving the world with the start of our website! We pride ourselves on being inclusive and having outfitted guys, gals, and visitors to our fair city (and around the world!) with our eclectic mix of rock’ clothing, footwear, and accessories. Embracing the many sides of the modern pinup we carry clothes that show case the old school glamour of bygone eras specializing in pinup clothing, 40s, 50s, vintage reproduction dresses, etc all the way to punk and goth inspired goods! Whether you are looking for the perfect dress to have all eyes on you, skirts and pants, tops, or fabulous swimwear to soak up the sun in - we have something for everyone! You are sure to find us there there supporting the local scene, Be it car shows, concerts, or tattoo conventions (either working, or just having fun!).

The products I like to use are by White Sands. They have an amazing heat setting pump spray (which we apply to each section before curling with the irons) and aerosol finishing spray (used to set the finished style in place”. Their products are incredible as they can hold curl in even the most fine slippery hair. White Sands products are not sticky, they do not flake, and they can easily be brushed out and restyled with ease. Their price point is on the higher end of the scale, however we all know the rule about cheap vs expensive when it comes to cosmetic products.
"Here at Unique Vintage, we firmly believe that a lady can never wear too much lace, and there’s nothing more charming than a good flared skirt. We support this philosophy by giving you an ever-expanding selection of feminine frocks featuring our favorite girly details. Unique Vintage also carries a large variety of cute and casual dresses for daily wear, including flared options with polka dots., halter tops and classic collars. Whether you’re spending a romantic day in the park with your main squeeze or acting as a modern working gal in a casual office setting, Unique Vintage’s pinup dresses are a demure, feminine way to look perfectly put together.
Pin up curls seem to look like the classic Hollywood ones, but they have some differences. The first ones should look cold, tight, and shiny, if following the path of our stylish predecessors without any changes. The Hollywood curls represents a light variant of pin up style, and so they don’t need firm setting styling or a lot of time. However, we suppose that every girl, who adores those Hollywood waves, will like the pin up curls as well!
For running errands around town, most women had a pair of baby dolls. These shoes had very round toes resembling shoes that were popular for baby dolls of that decade. Most had an ornament or cute decoration on the top of them. They were much more comfortable to wear than a pair of tall heals when a woman planned to spend many hours on her feet. Yet, they were definitely not the military style boots that were popular in the 1940s. Add a pair of comfortable baby doll shoes to your collection by getting this one from Blue Velvet Vintage (@vintagebluevelvet).
Modern art – art for the masses, that is – is supposed to be fun and flirty, which is why this collection of American pin-up art is so incredible to scan through.  Regardless of how you feel about the whole idea of Russia and its current state of affairs, you have to admit that this is a new blend of talent that shows off all sorts of things at once.  If you know anything about Russia and their rules, you understand that their Soviet social posters are important in terms of their rigid rules and propriety.  All of that is ridiculed in a tasteful way by spicing them up with pin-up art that really makes you take a second glance at these posters.
Capris also came into popularity during the 1950s as everyone wanted to look like Audrey Hepburn in her latest hits. This style of pant was actually introduced by Sonja de Lennart in 1948. Many women wanted to pretend they had Italian roots by wearing black capris with a red and white knit shirt. Others chose to wear blue capris with the same shirt to pretend that they were European. Alternatively, many paired capris with a white ruffled shirt creating a Spanish look, especially when wearing a bolero jacket. Recreate your own Audrey Hepburn look by getting these capris from ModCloth (@modcloth).
Many of the most popular prom dresses today are based on styles of the 1950s. Again, Christian Dior created one of the fashions that every girl had to have when he included the bubble dress in his 1954 and 1956 collections. French designer Pierre Cardin also included it in his collection. These dresses are made with hems that fold back on themselves to form a bubble. Women could find various style tops, but bustier ones are most common. Making them even more radical for their time, most had hemlines ending mid-thigh to just above the knee. Look spectacular at your next party by checking out this offering from Lyst (@lyst).
Designed with a Barbie appeal in mind, this vintage swimsuit comes  with shelf bust, silicone gel top seam and a fit perfected with nylon and spandex fabric. The straps are adjustable and removable, giving you all the versatility you need throughout the summer season. The best part of all is that the stripes are placed in positions that emphasize your natural body shape, bringing attending to your bust (not too much, of course) while slimming your waist and hip area.
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Many brides chose wedding dresses made with a sweetheart neckline after watching Elizabeth Taylor in Father of the Bride. Ballerina-length dresses were a popular choice for both the bride and her party. Brides who chose to go with a longer dress usually loved lacy tiers and flouncy frills. Grace Kelly’s marriage in 1956 set the tone for many brides throughout the last half of the decade. Kate Middleton went retro when she wore an almost exact copy of Grace Kelly’s wedding gown. Look spectacular on your wedding day by wearing this dress from David’s Bridal (@davidsbridal).
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Diamonds may be a girl's best friend, but retro accessories are a fashion icon's partner in crime. These must have retro fashion accessories are all you need to pull off that 50s glamour that icons such as Marilyn Monroe, Audrey Hepburn and Elizabeth Taylor were known for. Wearing you're styling basic jeans and a tea or a fancy ball gown fit for Barbie, Betty Von Chic has the retro accessories you're looking for. Shop today and explore our Instagram for some vintage fashion outfit ideas. 

The products I like to use are by White Sands. They have an amazing heat setting pump spray (which we apply to each section before curling with the irons) and aerosol finishing spray (used to set the finished style in place”. Their products are incredible as they can hold curl in even the most fine slippery hair. White Sands products are not sticky, they do not flake, and they can easily be brushed out and restyled with ease. Their price point is on the higher end of the scale, however we all know the rule about cheap vs expensive when it comes to cosmetic products.

Fashion and style trends are a recurring process. The retro pin-up girl look is making its comeback from the 40's to today! Having been popularized by Burlesque models in the early 40’ to 80’s. Those pin-up models pictures were mass produced and attracted a wider audience with the need to spread its appeal as pop culture. These informal posters were found anywhere from walls, poles, posts, and even those cigarette packs from Lucky Strike.
Pinup fashion models of the 1950s wore many stilettos with a 4 inch heel. In the beginning, the heels on these shoes ended in a metal cap. Many establishments found that they cut into hardwood floors, so they were banned from many office settings. The first stilettos were introduced in 1954 with a very rounded toe. The square-toe version came out three years later. They came in a variety of colors so that a woman could easily coordinate her wardrobe. Almost all options had high arches with a V-shaped cut into the shoe’s sides. Most women going to a formal affair chose a pair of red ones. Compliment your night out on the town with these red stilettos from Pinup Girl Clothing(@pinupgirlclothing).
Pin up curls seem to look like the classic Hollywood ones, but they have some differences. The first ones should look cold, tight, and shiny, if following the path of our stylish predecessors without any changes. The Hollywood curls represents a light variant of pin up style, and so they don’t need firm setting styling or a lot of time. However, we suppose that every girl, who adores those Hollywood waves, will like the pin up curls as well!
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