Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
There’s something sassy about this look. The women I’ve done it on have all had such great reactions to seeing it on themselves. It’s like it gives them permission to be a bit cheeky. When you think flapper or pin-up, there’s definitely an attitude associated with it. One thing I would definitely tell my client is that this isn’t your everyday look. The outfit has to match! I’m not saying you need to wear a flapper dress or a pin-up corset, but this is a classic look and you wouldn’t want to pair it with something too modern.
Welcome to the home of Retro Glam, the sister company to our brick and mortar store Rowena! After serving the local Edmonton community on Whyte Ave since 1998, in 2012 we took to serving the world with the start of our website! We pride ourselves on being inclusive and having outfitted guys, gals, and visitors to our fair city (and around the world!) with our eclectic mix of rock’ clothing, footwear, and accessories. Embracing the many sides of the modern pinup we carry clothes that show case the old school glamour of bygone eras specializing in pinup clothing, 40s, 50s, vintage reproduction dresses, etc all the way to punk and goth inspired goods! Whether you are looking for the perfect dress to have all eyes on you, skirts and pants, tops, or fabulous swimwear to soak up the sun in - we have something for everyone! You are sure to find us there there supporting the local scene, Be it car shows, concerts, or tattoo conventions (either working, or just having fun!).
This retro swimsuit has vintage elements such as the cinched waistline added into the design to give you that retro feel, while also adding in modern day comforts from the mesh linings. The fit is absolutely flawless, pulling in where needed and letting your bodacious side show in other areas. It has a plunging neckline that is less revealing than the modern-day options, while still managing to be way sexier. And just look at the vintage bow that gets created from the wider bathing suit straps! It’s a swimsuit and beachwear accessories-in-one. Now that’s what we call some Marilyn Monroe style.
Due to the stretch in the fabric, the measurements below are as per the Sourpuss body measurements chart. We recommend using the waist measurement as your main guide. Dress has plenty of stretch so we recommend sizing down if you are in between sizes. We are happy to assist with size selection. Exchange, refund or store credit is available on all items.

I just tried this dress on to check the size and see how it fits. It's so lovely! The fabric is lightweight, super soft and very sophisticated. The collar has just the right amount of stiffness so it stands up on it's own and the gathering coming down from the collar is a lovely detail. The bodice is quite fitted but comfortable as the fabric has a bit of stretch. I'm 91/71/94 and the size 8 fit me perfectly.  Overall it's a lovely dress and great value for the price.

Fine Frame Edgier Looks. For the edgier side of the fine frame looks, try the opposite of the flowing fabrics and go for a straight tailored look. Pixie length bottoms with a tailored leather jacket over a chiffon blouse make for an excellent look. Pair it with some bold makeup and finger-waved hair and a pair of cheetah print platform pumps and you’ve got a fabulous combination.

That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.
Very similar to the swing coat, many women wore a clutch coat. These coats were highly impractical because they were open all the way down the front without any buttons or zippers. Women would hold them shut with one hand clutched across their front. Many were made to be worn with the sleeves pushed up. Stay warm in the cooler weather with this great choice from the Shopping Channel.

What Katie Did: This is where all your favorite retro Instagrammers are getting their stockings, and most of their lingerie, too. The site has a variety of colors of seamed nylons and more modern seamed pantyhose, plus seam-free nylons and fully fashioned stockings (a knit nylon fit to the specifications of the leg shape of the wearer with little to no stretch).
When we say that pin up clothing is made for this season we mean it. When else could you wear this kind of blouse if not during warm sunny days? Match a cute gingham button up blouse with a pair of high waisted shorts: this is the perfect summer pin up outfit and you can wear it pretty much anywhere, from a cinema date to a hot rod festival. You can wear high heels or flats, sneakers or wedges: everything works with the shorts+blouse combo. It is what you make of it. Polka Dots Crop Top
Many of the most popular prom dresses today are based on styles of the 1950s. Again, Christian Dior created one of the fashions that every girl had to have when he included the bubble dress in his 1954 and 1956 collections. French designer Pierre Cardin also included it in his collection. These dresses are made with hems that fold back on themselves to form a bubble. Women could find various style tops, but bustier ones are most common. Making them even more radical for their time, most had hemlines ending mid-thigh to just above the knee. Look spectacular at your next party by checking out this offering from Lyst (@lyst).
Started in 1999 by Laura Byrnes, Pinup Girl Clothing is best known for its high quality, vintage inspired, made in the USA fashions. Composed of its house brands Pinup Couture, Deadly Dames, Dixiefried Clothing, and Laura Byrnes California it covers styles from the sweet demure to the vampy vixen and beyond. Embracing body positivity, Pinup Girl Clothing designs dresses in sizes ranging from XS to 4XL. Once you try one of their pieces, you'll know why so many other have fallen in love!
You might think of the classic wiggle dress a la Mad Men when it comes to the pin-up look. But these styles can serve you well beyond the confines of your office. Pair that dress with pumps and wear it to a wedding or date night. Or, why not dress it down with adorable flats or Mary Janes and a jean jacket? Wear a button-up blouse with high-waisted jeans for a cute, casual look, or slip on a form-fitting wiggle skirt instead for a drop-dead sexy outfit. You’ll have a blast discovering a wide variety of ways to style these retro-chic designs from Unique Vintage.
Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done!
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