Fashions were quickly changing in the 1950s. Hemlines were coming up, and necklines were dropping. More women than ever before were turning in their dresses for pants. Many young men adorned their bedroom walls with 1950 pinup fashion posters of Hollywood stars like Elizabeth Taylor, Grace Kelly, Natalie Wood and Marilyn Monroe. Women sought to look like them by copying the 1950s pinup fashion. Many clothing items created in the 1950s are great to wear to work, school and parties today.

The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."