Although pin-up modeling is associated with World War II and the 1950s, it has developed more recently into a subculture which can be seen represented in the styles of some celebrities and public figures. Pamela Anderson was considered the "perennial pin-up" due to decades' worth of modeling for Hugh Hefner's Playboy magazine.[30] The American singer Lana Del Rey, whose style is comparable to that of the classic pin-up model, has performed a song called "Pin Up Galore".[31] Beyoncé has recorded a song titled "Why Don't You Love Me"[32] which pays tribute to the pin-up queen of the 1950s, Bettie Page. The burlesque performer Dita Von Teese is often referred to as a modern pin-up. She has appeared in a biographical film about Bettie Page, Bettie Page Reveals All,[33] in which Von Teese helps to define pin-up. Katy Perry makes use of the ideas associated with pin-up modeling, and has included these in music videos and costumes. The Victoria's Secret Fashion Show can be comparable to burlesque show, whereas their yearly advent calendar can compare to pin-up in general. [34]

This retro swimsuit has vintage elements such as the cinched waistline added into the design to give you that retro feel, while also adding in modern day comforts from the mesh linings. The fit is absolutely flawless, pulling in where needed and letting your bodacious side show in other areas. It has a plunging neckline that is less revealing than the modern-day options, while still managing to be way sexier. And just look at the vintage bow that gets created from the wider bathing suit straps! It’s a swimsuit and beachwear accessories-in-one. Now that’s what we call some Marilyn Monroe style.

The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."