Pinup Girl Clothing: Leaning a little more mainstream and rockabilly, Pinup Girl has an enormous fanbase that spans a variety of subcultures and demographics, from hardcore pinup enthusiasts to true vintage hounds to Disney fanatics. The shop always features some kind of sale and carries collections inspired by everyone from Audrey Hepburn to Dita Von Teese that go up to a size 4X.
^{The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."}