A pin-up model (known as a pin-up girl for a female and less commonly male pin-up for a male) is a model whose mass-produced pictures see wide appeal as popular culture. Pin-ups are intended for informal display, i.e. meant to be "pinned-up" on a wall. Pin-up models may be glamour models, fashion models, or actors. These pictures are also sometimes known as cheesecake photos.[a] Cheesecake was an American slang word, that was considered a publicly acceptable term for seminude women because pin-up was considered taboo in the early twentieth century.[1]
_{You’ll want to start with one day post-washed hair. If you have cleaned and conditioned hair, it’ll be too ‘fluffy’ and light unless you use loads of hairspray and back-combing (which isn’t great for your hair by the way). Grab your sections from the front half of your head and pin the rest out the way or hold it back with a ponytail. Split in half and you have the two chunks you’ll be transforming.}

The pin-up modeling subculture has produced magazines and forums dedicated to its community. Delicious Dolls,[35] a magazine that began in 2011 and has both a print and digital version, was described in 2015 as "the most-liked" pin-up magazine in the world. One of the magazine's mission statements is "to promote and showcase retro and modern pin-up girls". The magazine supports pin-up-related events throughout the United States and allows anyone to be featured in the magazine as long as they have worked with an approved photographer. Within this subculture there are opportunities to perform in pin-up contests, including one which takes place during the Viva Las Vegas rockabilly festival.[36] The goal of the contest is "not one that is based solely on popularity or cosmetic appeal, but one that includes inner beauty as well". Women of "all shapes and sizes" are encouraged to participate, and winners are judged on their biographies, pastimes, and work they do outside of the pin-up hobby. They do not perform, but rather are judged on their authenticity, originality, overall styling presentation, crowd appeal, and stage presence.

That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.
The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."