Welcome to the home of Retro Glam, the sister company to our brick and mortar store Rowena! After serving the local Edmonton community on Whyte Ave since 1998, in 2012 we took to serving the world with the start of our website! We pride ourselves on being inclusive and having outfitted guys, gals, and visitors to our fair city (and around the world!) with our eclectic mix of rock’ clothing, footwear, and accessories. Embracing the many sides of the modern pinup we carry clothes that show case the old school glamour of bygone eras specializing in pinup clothing, 40s, 50s, vintage reproduction dresses, etc all the way to punk and goth inspired goods! Whether you are looking for the perfect dress to have all eyes on you, skirts and pants, tops, or fabulous swimwear to soak up the sun in - we have something for everyone! You are sure to find us there there supporting the local scene, Be it car shows, concerts, or tattoo conventions (either working, or just having fun!).
Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
There is truly no right or wrong look for anyone, let’s just get that out there first. If you like it, wear it. Plain and simple. That being said, clothing styles are tailored to certain body shapes so there are some that are naturally a better fit than others. We have taken a look at the various cuts and styles of the vintage eras and come up with a fool-proof way to reach your perfect pin-up persona.
For the ladies eager to find vintage inspired fashion from all walks of life (and moments in history), you’ll want to follow Victoria at Vintagemaedchen_by_victoria. This modern day retro fashion icon focuses on all types of retro fashion from between the 20’s and 60’s, giving you a glimpse into fashion that your grandma, great-grandma, great, great-grandma would have worn. She also has a blog that focuses on books, arts, history and vegan life.
No longer were women stuck wearing men’s jeans around the house. They could now wear them out in public. Levi, GWG and Wrangler were all household names. Women’s jeans were often lined with plaid fabric and had wide bottoms that teens usually rolled up to show off their bobby socks. Often times, these jeans had large pockets that were outlined with a coordinating color stitching. Look fashionable at your next rockabilly party in a pair of 1950s jeans from Urban Outfitters (@urbanoutfitters).
