Pick an era, any era! Vintage dresses have always been a ModCloth styling staple - in fact, it was a love of throwback fashion that gave us a presence on the internet in the first place. While moving forward in the fashion world is important, we take our retro roots around here pretty seriously, as evidenced by our incredible selection of unique vintage dresses. Should you find yourself a fan of 1930s dresses, a devotee of mod shift frocks from the '60s, or an enthusiast of edgy 1980s style, you're guaranteed to discover a nostalgic look that caters to your timeless tastes!
The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."