Unique Vintage: The go-to for entry-level retro fast fashion. Coming out of a boutique in Burbank, California, Unique Vintage carries a huge variety of dresses, skirts, shoes, and accessories from many of the brands on this list, and it frequently sends sale alerts and email discount codes to newsletter subscribers and members of its Facebook group. If you’re just starting out, this is a great place to begin.

The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."