Voodoo Vixen: While the brand has the same themes as many of these other shops (swing dresses for everyone!), Voodoo Vixen has two unique angles. It does collaborations with popular retro bloggers — like this winter’s collection with Chicago Chic — and it creates its own vintage-inspired prints in house (this nautical dress is everything), which means you can’t get some of these looks anywhere else.

For running errands around town, most women had a pair of baby dolls. These shoes had very round toes resembling shoes that were popular for baby dolls of that decade. Most had an ornament or cute decoration on the top of them. They were much more comfortable to wear than a pair of tall heals when a woman planned to spend many hours on her feet. Yet, they were definitely not the military style boots that were popular in the 1940s. Add a pair of comfortable baby doll shoes to your collection by getting this one from Blue Velvet Vintage (@vintagebluevelvet).

Rockabilly and pin-up are two separate styles. They are often mistaken for each other, as these two are distinguished with bright makeup, colorful clothes, and mysterious smiles. However, rockabilly was formed later, under the influence of rock-n-roll, as this music genre demanded a new way to self-expression. Thus, rockabilly can be called a son of pin up, which inherited the bright colors and free behavior from its mother, but added a bit of sass, tattoos, and insane dancing into its style. If you recognize yourself in this description – rockabilly was definitely created for you!


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Women usually chose a pair of cigarette pants with side or back zippers. These pants were cut full through the hips tapering to slim- fitting legs. Most cigarette pants ended just above the ankle allowing women to show off their stylish footwear. They had a high waist usually accentuated with a 3 inch waistband. Some women broke up the wide waistband with a thin leather belt. Early on, these pants were mostly black, but by the end of the decade women were expressing their own unique style by wearing stripes, leopard prints, checks and polka dots. Consider adding a pair to your wardrobe by getting these from Unique Vintage (@uniquevintage)
Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.

Lastly, I smoothed the front with Suavecita Pomade and finished with R+Co’s Outerspace Flexible Hairspray. In short, curl the hair with a small curling iron ans set it using a heat protectant. Tease the front into two sections and mold one side into a victory roll facing forward, and the other side into a barrel role going back. Use a lightweight pomade or wax to smooth and a flexible hairspray to set.

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