Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
Fashion and style trends are a recurring process. The retro pin-up girl look is making its comeback from the 40's to today! Having been popularized by Burlesque models in the early 40’ to 80’s. Those pin-up models pictures were mass produced and attracted a wider audience with the need to spread its appeal as pop culture. These informal posters were found anywhere from walls, poles, posts, and even those cigarette packs from Lucky Strike.
Next up is your makeup. Start with your standard foundation. One of the most notable things about pin up models is their smooth complexions. Use a full coverage foundation that matches your skin tone well. You can use a concealer to disguise any blemishes or dark spots on your skin in this step. On to the eyebrows, make sure they’re well shaped and filled in. Your eyes will follow, a smoky eye or bare eye paired with cat-eye or pin up style liner is a great way to bring some added pop to your pin up style outfit. Your lips should also make a big statement, pin ups often times wear oxblood colors, reds, or berry shades.

Although pin-up modeling is associated with World War II and the 1950s, it has developed more recently into a subculture which can be seen represented in the styles of some celebrities and public figures. Pamela Anderson was considered the "perennial pin-up" due to decades' worth of modeling for Hugh Hefner's Playboy magazine.[30] The American singer Lana Del Rey, whose style is comparable to that of the classic pin-up model, has performed a song called "Pin Up Galore".[31] Beyoncé has recorded a song titled "Why Don't You Love Me"[32] which pays tribute to the pin-up queen of the 1950s, Bettie Page. The burlesque performer Dita Von Teese is often referred to as a modern pin-up. She has appeared in a biographical film about Bettie Page, Bettie Page Reveals All,[33] in which Von Teese helps to define pin-up. Katy Perry makes use of the ideas associated with pin-up modeling, and has included these in music videos and costumes. The Victoria's Secret Fashion Show can be comparable to burlesque show, whereas their yearly advent calendar can compare to pin-up in general. [34]
Rock a retro look with a side of sexy when you wear pin-up clothing from Unique Vintage. We’re all about that sassy style that shows off your curves while turning heads. If you fancy yourself a fabulous fashionista, then it’s time to stock your closet with pin-up appeal. Whether it’s a rockabilly swing dress or a pair of fun sailor shorts, you’ll look oh-so-sexy when you step out in an outfit from our curated collection.
Started in 1999 by Laura Byrnes, Pinup Girl Clothing is best known for its high quality, vintage inspired, made in the USA fashions. Composed of its house brands Pinup Couture, Deadly Dames, Dixiefried Clothing, and Laura Byrnes California it covers styles from the sweet demure to the vampy vixen and beyond. Embracing body positivity, Pinup Girl Clothing designs dresses in sizes ranging from XS to 4XL. Once you try one of their pieces, you'll know why so many other have fallen in love!
Begin with the fringe area. Create a horizontal parting from the crown area down to the ears. Gather hair from the fringe and sides to create a ponytail at the crown. Backcomb the underside interior of the hair. Gather ends and roll under to create your fringe roll. Use a hair donut, padding or gentle backcombing for extra support. Pin under as needed with bobby pins. Smooth the exterior of the fringe with a fine tooth comb and light hairspray.
The hair is elegantly swept back up away from the face and nape of the lady’s neck, and the curls are elegantly dressed out on top of her head with meticulous precision. This style elevates the hair, elongating the profile and creating slender lines finished off with a dramatic burst of curls. Any diva sporting this style in the era of yesteryear would be destined to be swept off her feet by an admiring tall dark and handsome man. And of course they would live happily ever after.

There are some things every lady needs in her wardrobe when the sun starts to shine, and here at Betty Von Chic, we have the scoop. From pinup fashion outfits to vintage inspired looks, the warmer seasons are the perfect time to channel your inner vintage fashion diva. Here are the retro fashion must haves you need to strut your stuff in for spring and summer 2019.
It’s been a couple of decades since the full leather look has been a trend but this is one spring vintage fashion trend that’s making a comeback. So, make sure you have a leather look in your wardrobe to add some vintage inspired appeal into your spring and summer days. If the all-black-leather look doesn’t pull at your retro heartstrings, switch things up for a colorful alternative.
Read my article Sammy Davis, for complete details, but no fashion designer had more influence on the 1950s fashion than Christian Dior. His influence can be seen in the A-line dress that he introduced in the spring of 1955. Until that point, women had worn fashions with tightly nipped-in waist and broad shoulders. The A-line was seen as radical because of its narrow shoulders, elongated waistline and trumpet-like flared hemline. Take a look at this vintage A-line dress from Rose Wholesale (@rosewholesale_official) to create this look for yourself.
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