Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.

That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.


Vintage 1940s and 1950s pin up girl costumes are sexy, flattering and vintage chic! The vintage pin up outfit took center stage in the 1940s as men went off to war. Tighter dresses, shorter skirts, revealing tops were all part of the fanciful look of the pin up girl. The 40s pin up girl fashion inspired a wave of form-fitting women’s dresses in the 1950s as well as fluffy swing dresses. Pin up girl costumes come in classic retro colors navy blue, red, black, green or white. Blue and white pinup sailor dresses and military green dresses echo the wartime while polka dots, rockabilly plaid and florals flashback to the fifties.

What Katie Did: This is where all your favorite retro Instagrammers are getting their stockings, and most of their lingerie, too. The site has a variety of colors of seamed nylons and more modern seamed pantyhose, plus seam-free nylons and fully fashioned stockings (a knit nylon fit to the specifications of the leg shape of the wearer with little to no stretch).


Diamonds may be a girl's best friend, but retro accessories are a fashion icon's partner in crime. These must have retro fashion accessories are all you need to pull off that 50s glamour that icons such as Marilyn Monroe, Audrey Hepburn and Elizabeth Taylor were known for. Wearing you're styling basic jeans and a tea or a fancy ball gown fit for Barbie, Betty Von Chic has the retro accessories you're looking for. Shop today and explore our Instagram for some vintage fashion outfit ideas. 
Pin up hairstyles are very close to the classics – they transform their owner into a reserved and cold person. However, pin up is famous for its brightness that refreshes the look and makes it playful, but just a bit. This is perfect for the ladies who cannot refuse from the spark in the eyes and flirty smiles, which, by the way, were a dangerous weapon of seducing men in the hands of ladies in the 40s. Victory curls were ones of the most famous and coolest hairstyles back than – they are easy to style and look just great at any event. Try the tricks of that time’s women and get a classy pin up hairstyle!
There’s something sassy about this look. The women I’ve done it on have all had such great reactions to seeing it on themselves. It’s like it gives them permission to be a bit cheeky. When you think flapper or pin-up, there’s definitely an attitude associated with it. One thing I would definitely tell my client is that this isn’t your everyday look. The outfit has to match! I’m not saying you need to wear a flapper dress or a pin-up corset, but this is a classic look and you wouldn’t want to pair it with something too modern.

I always turn to false eyelashes for our performances and I also wore them during our photo shoot. Wearing false eyelashes always gives me a huge surge of confidence and I feel almost as if they are my armor; they thicken my lashes and open my eyes to give a truly glamorous vibe reminiscent of legendary Hollywood starlets. Just pair with vintage inspired makeup and you'll soon be channelling Marilyn Monroe, Audrey Hepburn, or your favorite pinup.
The pin-up modeling subculture has produced magazines and forums dedicated to its community. Delicious Dolls,[35] a magazine that began in 2011 and has both a print and digital version, was described in 2015 as "the most-liked" pin-up magazine in the world. One of the magazine's mission statements is "to promote and showcase retro and modern pin-up girls". The magazine supports pin-up-related events throughout the United States and allows anyone to be featured in the magazine as long as they have worked with an approved photographer. Within this subculture there are opportunities to perform in pin-up contests, including one which takes place during the Viva Las Vegas rockabilly festival.[36] The goal of the contest is "not one that is based solely on popularity or cosmetic appeal, but one that includes inner beauty as well". Women of "all shapes and sizes" are encouraged to participate, and winners are judged on their biographies, pastimes, and work they do outside of the pin-up hobby. They do not perform, but rather are judged on their authenticity, originality, overall styling presentation, crowd appeal, and stage presence.
Do you or did you used to work in an office environment? Then you're bound to own a pencil skirt. The classic pencil skirt is a key piece to bring to a pinup shoot as it's very usable and can be worn with shirts and cardigans or even just with your favorite bra. It is reminiscent of 1950s wiggle dresses that made the wearer walk with a little wiggle in their step.
Finger waves reached the peak of popularity in 1950s. The women of that time fell in love with tight and thin shiny locks and wistful glances. It was easy to meet a lady in a long black dress; the lady who had dark makeup on her pale face and a mouthpiece in her hand. Such a look was very inspiring for the poets and artists of that time. We can only imagine, how pretty was that mystical darkness that enveloped those beautiful women! However, it is pretty easy to reproduce their looks. Even if you take only their hairstyle, you will be already involved into that 50s fashion! You can take the photos below as a little reference.
The Poodle Do is the style in this photo. It was recreated by stylist Magic Michael Davids and made famous in the 1940s and 1950s on celebrities such as Lucille Ball and Betty Grable. Those were the decades of ultimate feminine style where ladies would go to the hair salon and get their hair set in curls and dressed out using skilled techniques that have nearly been lost today. The invention of the straightening iron may have contributed to this.
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