Christina Aguilera and Gwen Stefani have been spotted on red carpets events, cameos and recordings in Pin-up make-up and fashion. Some of their music videos have a touch of pin-up styles through the hair, dance styles and costumes. Christina Aguilera starred in the 2010 film Burlesque with Cher. Katy Perry music and music videos are  all inspired by pin-up fashion. Dita Von Teese also carries her classic style on and off the stage.

The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."