The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
Pinup Girl Clothing: Leaning a little more mainstream and rockabilly, Pinup Girl has an enormous fanbase that spans a variety of subcultures and demographics, from hardcore pinup enthusiasts to true vintage hounds to Disney fanatics. The shop always features some kind of sale and carries collections inspired by everyone from Audrey Hepburn to Dita Von Teese that go up to a size 4X.

Although pin-up modeling is associated with World War II and the 1950s, it has developed more recently into a subculture which can be seen represented in the styles of some celebrities and public figures. Pamela Anderson was considered the "perennial pin-up" due to decades' worth of modeling for Hugh Hefner's Playboy magazine.[30] The American singer Lana Del Rey, whose style is comparable to that of the classic pin-up model, has performed a song called "Pin Up Galore".[31] Beyoncé has recorded a song titled "Why Don't You Love Me"[32] which pays tribute to the pin-up queen of the 1950s, Bettie Page. The burlesque performer Dita Von Teese is often referred to as a modern pin-up. She has appeared in a biographical film about Bettie Page, Bettie Page Reveals All,[33] in which Von Teese helps to define pin-up. Katy Perry makes use of the ideas associated with pin-up modeling, and has included these in music videos and costumes. The Victoria's Secret Fashion Show can be comparable to burlesque show, whereas their yearly advent calendar can compare to pin-up in general. [34]
Cherry Tree Lane Dress Shop: Disney finally realized, after seeing Disney Bounders and Dapper Day participants spending huge wads of money on clothes, that it should respond in turn with a boutique geared toward vintage reproductions. Cherry Tree Lane has a mix of both very whimsical dresses that most would only wear to the park or a cosplay, and some more subdued options with graphics based on Disney rides. Though the shops at Disneyland and Disney World have the full selection, you can buy a select few from Disney’s own online store.

Rago: Before you even buy a vintage dress with a tucked-in waist, you’ll want to check out Rago Shapewear for waist cinchers, high-waisted panties, girdles, and suspenders. The brand’s best product, though, is its longline bra, which creates the kind of cinched waist that helps retro dresses fall more naturally. They come in a huge variety of sizes (up to 7X in some styles) and many different styles.
Pin up hairstyles have never really gone out of style. Though the pin up era most recognizably took place in the ’40s and ’50s, the style dates all the way back to the 1890s, a time known for its gaiety, and includes the signature styles of the 1920s and the 1950s as well. The point is, there’s a look for every length, style, cut, and color of hair. If you want to update your look by giving it a retro twist, tempt yourself with some hair envy.

Though Marilyn Monroe and Bettie Page are often cited as the classic pin-up, there were many women of color who were also considered to be impactful. In the 1920s two of the most notable Black burlesque dancers were Josephine Baker and Lottie Graves. Despite the little history on Black burlesque dancers, Baker and Graves are a good starting point for evaluating women of color in pin-up. Dorothy Dandridge and Eartha Kitt also added to the pin-up style of their time, using their looks, fame, and personal success. African-American pin-up finally had a platform when the magazine, Jet, was created in 1951. Jet supported pin-up as they had a full page feature called, "Beauty of the Week", where African-American women posed in a swimsuits and such. This was intended to showcase the beauty these women possessed as they lived in a world where their skin color was under constant scrutiny. It was not until 1965 that Jennifer Jackson became the first African American to be published in Playboy as Playmate of the Month. And it was not until 1990 that Playboy's Playmate of the Year was an African-American woman, Renee Tenison. Historically, women of color in pin-up are still not as common as their white counterparts. However, the recent revival of pin-up style has propelled many women of color today to create and dabble with the classic pin-up look to create their own standards of beauty. In Jim Linderman's self-published book, Secret History of the Black Pin Up,[37] he describes the lives and experiences of African-American pin-up models.
No longer were women stuck wearing men’s jeans around the house. They could now wear them out in public. Levi, GWG and Wrangler were all household names. Women’s jeans were often lined with plaid fabric and had wide bottoms that teens usually rolled up to show off their bobby socks. Often times, these jeans had large pockets that were outlined with a coordinating color stitching. Look fashionable at your next rockabilly party in a pair of 1950s jeans from Urban Outfitters (@urbanoutfitters).

Due to the stretch in the fabric, the measurements below are as per the Sourpuss body measurements chart. We recommend using the waist measurement as your main guide. Dress has plenty of stretch so we recommend sizing down if you are in between sizes. We are happy to assist with size selection. Exchange, refund or store credit is available on all items.


Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done!
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