The pin-up modeling subculture has produced magazines and forums dedicated to its community. Delicious Dolls,[35] a magazine that began in 2011 and has both a print and digital version, was described in 2015 as "the most-liked" pin-up magazine in the world. One of the magazine's mission statements is "to promote and showcase retro and modern pin-up girls". The magazine supports pin-up-related events throughout the United States and allows anyone to be featured in the magazine as long as they have worked with an approved photographer. Within this subculture there are opportunities to perform in pin-up contests, including one which takes place during the Viva Las Vegas rockabilly festival.[36] The goal of the contest is "not one that is based solely on popularity or cosmetic appeal, but one that includes inner beauty as well". Women of "all shapes and sizes" are encouraged to participate, and winners are judged on their biographies, pastimes, and work they do outside of the pin-up hobby. They do not perform, but rather are judged on their authenticity, originality, overall styling presentation, crowd appeal, and stage presence.
Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
Pin up hairstyles are very close to the classics – they transform their owner into a reserved and cold person. However, pin up is famous for its brightness that refreshes the look and makes it playful, but just a bit. This is perfect for the ladies who cannot refuse from the spark in the eyes and flirty smiles, which, by the way, were a dangerous weapon of seducing men in the hands of ladies in the 40s. Victory curls were ones of the most famous and coolest hairstyles back than – they are easy to style and look just great at any event. Try the tricks of that time’s women and get a classy pin up hairstyle!
If you believe that clothing should be both ravishing and romantically reminiscent, filled with classic lines and gorgeous vintage prints, look no further than Unique Vintage. Our robust catalog of includes pin-up dresses of the 1950s, the flapper dresses of the 1920s, and all of your favorite trends from eras when fashion was known for its ladylike flair. Go back to the days when getting ready each morning was a game of dress-up, as you fill your wardrobe with sweet and sexy vintage dresses from Unique Vintage.

The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."