Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.

While nylon was first invented in 1935, the use of this fabric finally made its way to swimsuits in the 1950s. Most were made with sweetheart necklines. Many featured bold patterns with florals being especially popular. Women who did not feel like they were full enough, had many choices in swimwear with padded cups. Those who did not have quite the perfect beach body found choices with ruching either down the sides or in the front. Most swimsuits had a little skirt in the front or all the way around. The hottest stars were often seen in strapless suits before the decade was over. Dress the part at the next 50s pool party with this little black number from Top Vintage.
Atomic Cherry is the online fashion home of vintage inspired clothing and all things retro. If you’re a fan of timeless elegance and sophistication with an unconventional twist, then you won’t be disappointed with our range. You can browse through a large collection of dresses from the bygone era of the 1940’s and 1950’s featuring, swing dresses, classic wiggle dresses, vintage inspired dresses and cotton sundresses. Our pin up clothing comes in a range of fabrics and prints from satins, retro patterns, gingham, and polka dot prints. So if you’re inspired by pin up girls such as Betty Page and Jean Harlow– then you’ve come to the right place.
^{The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."}