The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
The products I like to use are by White Sands. They have an amazing heat setting pump spray (which we apply to each section before curling with the irons) and aerosol finishing spray (used to set the finished style in place”. Their products are incredible as they can hold curl in even the most fine slippery hair. White Sands products are not sticky, they do not flake, and they can easily be brushed out and restyled with ease. Their price point is on the higher end of the scale, however we all know the rule about cheap vs expensive when it comes to cosmetic products.

Another very popular style was the shirtwaist dress. Originally, introduced by Christian Dior in 1947, this style of dress was particularly popular with teenagers. It is set apart by its sloped shoulders which were a drastic change from the boxy shoulders just a few years before. This dress also has a raised bust line. The real change, however, came with a very narrow waist starting with a padded hipline and flowing away to a skirt with lots of fabric that was often pleated ending just below mid-calf. Wear this casual dress on your next shopping trip by getting this one from EricDress (@ericdress.com).
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Beginning in the early nineteenth century, pin-up modeling had "theatrical origins",[3] burlesque performers and actresses sometimes used photographic advertisement as business cards to advertise shows.[4] These adverts and business cards could often be found backstage in almost every theater's green room, pinned-up or stuck into "frames of the looking-glasses, in the joints of the gas-burners, and sometimes lying on-top of the sacred cast-case itself." Understanding the power of photographic advertisements to promote their shows, burlesque women self-constructed their identity to make themselves visible. Being recognized not only within the theater itself but also outside challenged the conventions of women's place and women's potential in the public sphere.[5] "To understand both the complicated identity and the subversive nature of the 19th-century actress, one must also understand that the era's views on women's potential were inextricably tied to their sexuality, which in turn was tied to their level of visibility in the public sphere: regardless of race, class or background, it was generally assumed that the more public the woman, the more 'public,' or available, her sexuality, according to historian Maria Elena Buszek. Being sexually fantasized, famous actresses in early-20th-century film were both drawn and photographed and put on posters to be sold for personal entertainment.[6] Among the celebrities who were considered sex symbols, one of the most popular early pin-up girls was Betty Grable, whose poster was ubiquitous in the lockers of G.I.s during World War II.
Using a little light back-combing along the way if you need to, and spraying some hairspray along the way will help, guide the hair so that it starts to curl around, using your fingers to help guide the strands in place. When in position, hold with bobby pins, and if you have blonde hair, use blonde pins to ensure they’re not too visible. Black pins look very obvious sometimes and can spoil the look. Spray with hairspray, pin the remainder of the hair up, and add a scarf for a real pinup touch.
For those looking for something with an art deco flair or the perfect flapper girl look, our 1920s style reproduction flapper dresses are just the thing! From their hand beaded detail, to their authentically 1920s slip styles, you’ll be ready to Charleston the night away at the next Great Gatsby-style soiree you’re invited to! Whether you’re going to a 1920s party or you’re having a 1920s themed wedding and you want 1920s dresses for your flapper-style bridesmaids, you won’t find anything more beautiful, intricate, and authentic to than our 1920s flapper dresses.
Begin with the fringe area. Create a horizontal parting from the crown and brush hair forward. Backcomb the surface of the hair. Gather ends straight up, smooth the underside so you have a smooth surface as you roll hair from the ends down toward the head to create your fringe roll. Use a hair donut, padding or gentle backcombing for extra support. Pin as needed with bobby pins. Smooth the exterior of the fringe with a fine tooth comb and light hairspray.
For running errands around town, most women had a pair of baby dolls. These shoes had very round toes resembling shoes that were popular for baby dolls of that decade. Most had an ornament or cute decoration on the top of them. They were much more comfortable to wear than a pair of tall heals when a woman planned to spend many hours on her feet. Yet, they were definitely not the military style boots that were popular in the 1940s. Add a pair of comfortable baby doll shoes to your collection by getting this one from Blue Velvet Vintage (@vintagebluevelvet).

Vintage 1940s and 1950s pin up girl costumes are sexy, flattering and vintage chic! The vintage pin up outfit took center stage in the 1940s as men went off to war. Tighter dresses, shorter skirts, revealing tops were all part of the fanciful look of the pin up girl. The 40s pin up girl fashion inspired a wave of form-fitting women’s dresses in the 1950s as well as fluffy swing dresses. Pin up girl costumes come in classic retro colors navy blue, red, black, green or white. Blue and white pinup sailor dresses and military green dresses echo the wartime while polka dots, rockabilly plaid and florals flashback to the fifties.

There are some things every lady needs in her wardrobe when the sun starts to shine, and here at Betty Von Chic, we have the scoop. From pinup fashion outfits to vintage inspired looks, the warmer seasons are the perfect time to channel your inner vintage fashion diva. Here are the retro fashion must haves you need to strut your stuff in for spring and summer 2019.


Very similar to the swing coat, many women wore a clutch coat. These coats were highly impractical because they were open all the way down the front without any buttons or zippers. Women would hold them shut with one hand clutched across their front. Many were made to be worn with the sleeves pushed up. Stay warm in the cooler weather with this great choice from the Shopping Channel.
Fashion and style trends are a recurring process. The retro pin-up girl look is making its comeback from the 40's to today! Having been popularized by Burlesque models in the early 40’ to 80’s. Those pin-up models pictures were mass produced and attracted a wider audience with the need to spread its appeal as pop culture. These informal posters were found anywhere from walls, poles, posts, and even those cigarette packs from Lucky Strike.
Pin up hairstyles are very close to the classics – they transform their owner into a reserved and cold person. However, pin up is famous for its brightness that refreshes the look and makes it playful, but just a bit. This is perfect for the ladies who cannot refuse from the spark in the eyes and flirty smiles, which, by the way, were a dangerous weapon of seducing men in the hands of ladies in the 40s. Victory curls were ones of the most famous and coolest hairstyles back than – they are easy to style and look just great at any event. Try the tricks of that time’s women and get a classy pin up hairstyle!
Unique Vintage: The go-to for entry-level retro fast fashion. Coming out of a boutique in Burbank, California, Unique Vintage carries a huge variety of dresses, skirts, shoes, and accessories from many of the brands on this list, and it frequently sends sale alerts and email discount codes to newsletter subscribers and members of its Facebook group. If you’re just starting out, this is a great place to begin.

RebelsMarket believes that everyone should be able to find the most high-quality clothing at affordable prices. No matter your budget, even if you’re on a ramen diet, you can rest assured that you can afford our pin up dresses for women and girls. Whether you’re looking for something with a name brand or something a little more retro-chic, we carry them all in regular and plus sizes, opening up the possibilities to everyone who wants to show off their daring and sexy side.
Next up is your makeup. Start with your standard foundation. One of the most notable things about pin up models is their smooth complexions. Use a full coverage foundation that matches your skin tone well. You can use a concealer to disguise any blemishes or dark spots on your skin in this step. On to the eyebrows, make sure they’re well shaped and filled in. Your eyes will follow, a smoky eye or bare eye paired with cat-eye or pin up style liner is a great way to bring some added pop to your pin up style outfit. Your lips should also make a big statement, pin ups often times wear oxblood colors, reds, or berry shades.
Fashion and style trends are a recurring process. The retro pin-up girl look is making its comeback from the 40's to today! Having been popularized by Burlesque models in the early 40’ to 80’s. Those pin-up models pictures were mass produced and attracted a wider audience with the need to spread its appeal as pop culture. These informal posters were found anywhere from walls, poles, posts, and even those cigarette packs from Lucky Strike.

I followed the size chart, and ordered based on my measurements, and I'm a curvy girl. It fit perfectly. I'm 5'1", so it hits me right below the knees. I didn't have any of the fit issues that I've seen in other reviews. You don't really need the petticoat, but it hangs sort of sad if you don't wear one. I put a red ribbon belt on it instead of the black one that came with it. I thought it was cuter.
Lastly, I smoothed the front with Suavecita Pomade and finished with R+Co’s Outerspace Flexible Hairspray. In short, curl the hair with a small curling iron ans set it using a heat protectant. Tease the front into two sections and mold one side into a victory roll facing forward, and the other side into a barrel role going back. Use a lightweight pomade or wax to smooth and a flexible hairspray to set.
That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.
Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done!
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