The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."

These ten items are the pinup basics that will build a fabulous foundation for your new wardrobe. I’ve tried to find affordable options for each item. Money can be tight when you’re buying yourself a whole new wardrobe! And when you’re a fledgling pinup, you may not want to blow £100 on a dress. Well, you’ll probably want to but may not be able to justify it! Now, enough of this chatting, it’s smudging my lipstick. Let’s go shopping! Here’s what you’ll need…


Retrolicious is a vintage inspired brand of fun and funky dresses for the modern enthusiast. You can find our love for color and fit on all of our retro designs including: vintage inspired swing dresses, sexy little black dresses, 60's inspired mod tops, twirl-worthy skirts, fun jumpsuits, kids' dresses, 1950's style boleros, and even accessories like reusable tote bags.  We like to compliment our bright and colorful pieces with vintage inspired staples like our Boat Neck tops, Isabel tops, and Charlotte skirts.  Whether you're looking for retro style workwear, geeky inspired clothing like our Science and Space collections, or a classic pinup outfit; Retrolicious has it all!

There is truly no right or wrong look for anyone, let’s just get that out there first. If you like it, wear it. Plain and simple. That being said, clothing styles are tailored to certain body shapes so there are some that are naturally a better fit than others. We have taken a look at the various cuts and styles of the vintage eras and come up with a fool-proof way to reach your perfect pin-up persona.
The Pretty Dress Company: As the name suggests, this is the place to find the dress of your dreams. The cuts are extremely ’40s-, ’50s-, and ’60s-leaning, with tucked-in waists and longer hems and pencil skirts. They aren’t cheap, but the quality is amazing. If you’ve been eyeing a gorgeous vintage blogger on Insta, this is where they got that dress.

A great every day dress with an adorable space themed print. This new silhouette from Hell Bunny features a full circle skirt with pockets and well designed bodice featuring cute cut-outs at the neckline and on the sleeves. My measurements are: bust 90cms (12DD bra) and waist 69cms and the XS size fit me very well. I did originally try the small but it was a bit roomy.  Love the side seam pockets! 
Dressing in vintage style clothing for a themed event or personal fashion is our passion. We turned a hobby into this website to make it easy to find vintage inspired clothing for women and men online spanning 1900-1960s. Our fashion history blog helps you create the look from decades past using vintage, vintage inspired and thrifty clothing, Need help? Ask us anytime.
Another very popular style was the shirtwaist dress. Originally, introduced by Christian Dior in 1947, this style of dress was particularly popular with teenagers. It is set apart by its sloped shoulders which were a drastic change from the boxy shoulders just a few years before. This dress also has a raised bust line. The real change, however, came with a very narrow waist starting with a padded hipline and flowing away to a skirt with lots of fabric that was often pleated ending just below mid-calf. Wear this casual dress on your next shopping trip by getting this one from EricDress (@ericdress.com).

There’s never been a better time to bring back those vintage styles from the ‘40s and ‘50s. The pin-up style in particular was all about femininity while also giving luscious ladies an empowered look. Once you slip into one of our stylish dresses or a sassy little ‘50s wiggle skirt, you’ll know exactly what we mean. Showing off your curves is easy when you have the right pin-up girl style, and the impeccable structure of these pieces make them a flattering fit for any body type. You’ll feel fierce, fashionable and feminine all at once when you rock our ‘50s rockabilly dresses and skirts or pin-up style shorts and tops.


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These types of retro swimsuit bottoms leave much more to the imagination than those itsy bitsy thong bikinis that seem to be “the thing” in this modern-day world, making them mysterious and sexy. And as the saying goes, less is not always more and our high waist retro bottoms are the perfect example of just that. Cinched at the waist before extending slightly above, these retro bikini bottoms will give you a perfect silhouette and all the comfort and coverage you desire.
The Pretty Dress Company: As the name suggests, this is the place to find the dress of your dreams. The cuts are extremely ’40s-, ’50s-, and ’60s-leaning, with tucked-in waists and longer hems and pencil skirts. They aren’t cheap, but the quality is amazing. If you’ve been eyeing a gorgeous vintage blogger on Insta, this is where they got that dress.

Contrast. This is one of the main demands of the pin up style, as only making one of those hairdos cannot change your appearance significantly – if you want to get this effect, of course. Bright red or black, white or brown – it doesn’t matter which color you will pick, the only thing you should remember is the intensity of the color. Preserve it carefully after dying or just take a good care of your natural hair.
So you booked a pinup photo shoot and now you're panicking about what to wear? Don't worry your pretty head; you may find a collection of pinup shoot clothing already within the walls of your wardrobe or beauty items hiding in your makeup bag. Perhaps you have a favorite iconic pinup girl or Hollywood starlet who you'd just love to channel, or maybe you want a reminder for when you're older of how chic you were as a young woman. Whatever the reason, pinup shoots are totally fun, instill body confidence, and remind you how awesome you are! What's not to love about that?
Lastly, I smoothed the front with Suavecita Pomade and finished with R+Co’s Outerspace Flexible Hairspray. In short, curl the hair with a small curling iron ans set it using a heat protectant. Tease the front into two sections and mold one side into a victory roll facing forward, and the other side into a barrel role going back. Use a lightweight pomade or wax to smooth and a flexible hairspray to set.
Modern art – art for the masses, that is – is supposed to be fun and flirty, which is why this collection of American pin-up art is so incredible to scan through.  Regardless of how you feel about the whole idea of Russia and its current state of affairs, you have to admit that this is a new blend of talent that shows off all sorts of things at once.  If you know anything about Russia and their rules, you understand that their Soviet social posters are important in terms of their rigid rules and propriety.  All of that is ridiculed in a tasteful way by spicing them up with pin-up art that really makes you take a second glance at these posters.

Pin-up fashion is synonymous to and a combination of Burlesque, Rockabilly and Old Hollywood Glamour in terms of clothes, hair, makeup, shoes and accessories. It's all about being classy yet elegant, flirty without going overboard. It's more on minimalism and simplicity with just a little skin exposure. With a little cleavage men are teased. This style celebrates women, from their curves to their flawless faces. Don't worry if you think you aren't skinny enough to pull off the perfect pin up girl look. The pin-up  culture embraces your natural hips and curves. 
No longer were women stuck wearing men’s jeans around the house. They could now wear them out in public. Levi, GWG and Wrangler were all household names. Women’s jeans were often lined with plaid fabric and had wide bottoms that teens usually rolled up to show off their bobby socks. Often times, these jeans had large pockets that were outlined with a coordinating color stitching. Look fashionable at your next rockabilly party in a pair of 1950s jeans from Urban Outfitters (@urbanoutfitters).
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