The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
There’s something sassy about this look. The women I’ve done it on have all had such great reactions to seeing it on themselves. It’s like it gives them permission to be a bit cheeky. When you think flapper or pin-up, there’s definitely an attitude associated with it. One thing I would definitely tell my client is that this isn’t your everyday look. The outfit has to match! I’m not saying you need to wear a flapper dress or a pin-up corset, but this is a classic look and you wouldn’t want to pair it with something too modern.
WOW! This dress is just stunning...we've been looking at this style for a while now and it's exceeded our expectations. The flowing chiffon fabric is gathered between the underbust seam and waist and turns into a full circle shirt over a soft and smooth lining which has a built in bra with removable soft cups. Genius! The shirring in the back panel provides a nice firm fit and I'd recommend a long Hell Bunny petticoat underneath to complete the look. 
The most important piece of advice for anyone wanting to rock the victory roll is to embrace the backcombing! There needs to be a lot of great backcombing, held with strong hold hairspray. Do this in small sections for the best results, smooth the outside with pomade ,and hide those bobby pins. This means that even girls with thin hair can get involved!
That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.