The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."

Official Sponsor and vendor at the 2019 Motoblot Motorcycle and Hot Rod Street Rally June 20th - 23rd in Chicago. We are also an official sponsor of the The Miss Motoblot Pinup Contest✨BettyVonChic is gifting the Miss Motoblot winner with a gift basket fit for a queen 👸 BettyVonChic will also be a vendor @ Motoblot 06/20-6/23 2019. See you there! http://motoblot.com


Lastly, I smoothed the front with Suavecita Pomade and finished with R+Co’s Outerspace Flexible Hairspray. In short, curl the hair with a small curling iron ans set it using a heat protectant. Tease the front into two sections and mold one side into a victory roll facing forward, and the other side into a barrel role going back. Use a lightweight pomade or wax to smooth and a flexible hairspray to set.

Pick an era, any era! Vintage dresses have always been a ModCloth styling staple - in fact, it was a love of throwback fashion that gave us a presence on the internet in the first place. While moving forward in the fashion world is important, we take our retro roots around here pretty seriously, as evidenced by our incredible selection of unique vintage dresses. Should you find yourself a fan of 1930s dresses, a devotee of mod shift frocks from the '60s, or an enthusiast of edgy 1980s style, you're guaranteed to discover a nostalgic look that caters to your timeless tastes!


That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.
There’s something sassy about this look. The women I’ve done it on have all had such great reactions to seeing it on themselves. It’s like it gives them permission to be a bit cheeky. When you think flapper or pin-up, there’s definitely an attitude associated with it. One thing I would definitely tell my client is that this isn’t your everyday look. The outfit has to match! I’m not saying you need to wear a flapper dress or a pin-up corset, but this is a classic look and you wouldn’t want to pair it with something too modern.
Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done!
Swing coats were popular when a lady went out because their fullness helped cover the bulkiness of many dresses. These coats featured fitted shoulders and flared out at the bust line. Most had large buttons all the way down the front. Many had a large belt helping to keep the coat securely closed. Jacques Fath first introduced this coat in the late 1940s, but it grew in popularity during the 1950s as it was easy to hide the baby bump which no self-respecting woman would show. Dior added one to his collection in 1951. You may hope that it rains everyday with this beautiful retro swing coat from Miss Poppy Wear(@misspoppywear).
Started in 1999 by Laura Byrnes, Pinup Girl Clothing is best known for its high quality, vintage inspired, made in the USA fashions. Composed of its house brands Pinup Couture, Deadly Dames, Dixiefried Clothing, and Laura Byrnes California it covers styles from the sweet demure to the vampy vixen and beyond. Embracing body positivity, Pinup Girl Clothing designs dresses in sizes ranging from XS to 4XL. Once you try one of their pieces, you'll know why so many other have fallen in love!

Atomic Cherry is the online fashion home of vintage inspired clothing and all things retro. If you’re a fan of timeless elegance and sophistication with an unconventional twist, then you won’t be disappointed with our range. You can browse through a large collection of dresses from the bygone era of the 1940’s and 1950’s featuring, swing dresses, classic wiggle dresses, vintage inspired dresses and cotton sundresses. Our pin up clothing comes in a range of fabrics and prints from satins, retro patterns, gingham, and polka dot prints. So if you’re inspired by pin up girls such as Betty Page and Jean Harlow– then you’ve come to the right place.


Dresses are the main staple of pin up clothing. Wether they are tube dresses, swing dresses, polka dotted, florals, stripes, halter dresses, the possibilities are endless. You could literally spend all summer in pin up dresses and never grow tired of them. If you don’t like wearing cute dresses, fear not! There are plenty of choices on the dark side, too, and they fit perfectly suited for pinup style. Think about the sailor inspired style: navy blue with white and red details? Yes, please! Seafoam Dream Green Dress
The Poodle Do is the style in this photo. It was recreated by stylist Magic Michael Davids and made famous in the 1940s and 1950s on celebrities such as Lucille Ball and Betty Grable. Those were the decades of ultimate feminine style where ladies would go to the hair salon and get their hair set in curls and dressed out using skilled techniques that have nearly been lost today. The invention of the straightening iron may have contributed to this.

Retro high ponytails also look amazing on longer lengths, especially since they deliver a polished and sophisticated finish. To achieve your high pony, start by applying the Nexxus Exxtra Hold Sculpting Gel to your hair to tame stray hairs. Next, flip your hair upside down. Proceed to brush your hair into a high ponytail that sits on top of the head. Secure your style with an elastic, and spritz on some strong hold hairspray.
It’s been a couple of decades since the full leather look has been a trend but this is one spring vintage fashion trend that’s making a comeback. So, make sure you have a leather look in your wardrobe to add some vintage inspired appeal into your spring and summer days. If the all-black-leather look doesn’t pull at your retro heartstrings, switch things up for a colorful alternative.
Pin up curls seem to look like the classic Hollywood ones, but they have some differences. The first ones should look cold, tight, and shiny, if following the path of our stylish predecessors without any changes. The Hollywood curls represents a light variant of pin up style, and so they don’t need firm setting styling or a lot of time. However, we suppose that every girl, who adores those Hollywood waves, will like the pin up curls as well!

The Poodle Do is a very versatile hairstyle to achieve as it can be created with most hair types and lengths, from just above the shoulders to hair that is midway down the back. It all depends on your ability to handle minimal hair (perhaps using a few hair extensions to pad the top out) or long hair (hiding excess hair by overlaying the hair as you wind it up into curls).
The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
×