Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
Pinup Girl Clothing: Leaning a little more mainstream and rockabilly, Pinup Girl has an enormous fanbase that spans a variety of subcultures and demographics, from hardcore pinup enthusiasts to true vintage hounds to Disney fanatics. The shop always features some kind of sale and carries collections inspired by everyone from Audrey Hepburn to Dita Von Teese that go up to a size 4X.
Beginning in the early nineteenth century, pin-up modeling had "theatrical origins",[3] burlesque performers and actresses sometimes used photographic advertisement as business cards to advertise shows.[4] These adverts and business cards could often be found backstage in almost every theater's green room, pinned-up or stuck into "frames of the looking-glasses, in the joints of the gas-burners, and sometimes lying on-top of the sacred cast-case itself." Understanding the power of photographic advertisements to promote their shows, burlesque women self-constructed their identity to make themselves visible. Being recognized not only within the theater itself but also outside challenged the conventions of women's place and women's potential in the public sphere.[5] "To understand both the complicated identity and the subversive nature of the 19th-century actress, one must also understand that the era's views on women's potential were inextricably tied to their sexuality, which in turn was tied to their level of visibility in the public sphere: regardless of race, class or background, it was generally assumed that the more public the woman, the more 'public,' or available, her sexuality, according to historian Maria Elena Buszek. Being sexually fantasized, famous actresses in early-20th-century film were both drawn and photographed and put on posters to be sold for personal entertainment.[6] Among the celebrities who were considered sex symbols, one of the most popular early pin-up girls was Betty Grable, whose poster was ubiquitous in the lockers of G.I.s during World War II.
There are some things every lady needs in her wardrobe when the sun starts to shine, and here at Betty Von Chic, we have the scoop. From pinup fashion outfits to vintage inspired looks, the warmer seasons are the perfect time to channel your inner vintage fashion diva. Here are the retro fashion must haves you need to strut your stuff in for spring and summer 2019.
The majority of pin up hairstyles were quite difficult to make. The girls of that time repeated their hair routines hundreds of times to memorize each step and their sequences. Today you do not need to reinvent the wheel and can just follow the tutorials! There are plenty of them on the Internet, and girls from all over the world use them successfully, and look wonderful on any event that they decided to visit, wearing a pinning up hairstyle. Pin up is one of the most interesting and unique styles to be used for events like weddings, parties with friends, dates, etc. Even an ordinary day will get a fresh coat of paint, if you will take on a bright red scarf with polka dot, so be brave and paint your life with pin up!
From Veronica Lake and Marilyn Monroe in the 1940’s and 1950’s to Dita von Teese today, pin-up girls have been displayed on walls and billboards for generations and admired by men and women alike. No matter their dress size, pin-up girls wear clothes that accentuate their assets, bring out their sexual appeal, and make them look gorgeous, fun, and elegant at the same time. To start channeling your inner pin-up girl, you must balance style with natural beauty, grace, and confidence.
These ten items are the pinup basics that will build a fabulous foundation for your new wardrobe. I’ve tried to find affordable options for each item. Money can be tight when you’re buying yourself a whole new wardrobe! And when you’re a fledgling pinup, you may not want to blow £100 on a dress. Well, you’ll probably want to but may not be able to justify it! Now, enough of this chatting, it’s smudging my lipstick. Let’s go shopping! Here’s what you’ll need…
Pin up curls seem to look like the classic Hollywood ones, but they have some differences. The first ones should look cold, tight, and shiny, if following the path of our stylish predecessors without any changes. The Hollywood curls represents a light variant of pin up style, and so they don’t need firm setting styling or a lot of time. However, we suppose that every girl, who adores those Hollywood waves, will like the pin up curls as well!

There’s something sassy about this look. The women I’ve done it on have all had such great reactions to seeing it on themselves. It’s like it gives them permission to be a bit cheeky. When you think flapper or pin-up, there’s definitely an attitude associated with it. One thing I would definitely tell my client is that this isn’t your everyday look. The outfit has to match! I’m not saying you need to wear a flapper dress or a pin-up corset, but this is a classic look and you wouldn’t want to pair it with something too modern.
To get the best results from a set, great tools and products are a must. To create a strong curl, you need a small barrel tong. My favorite is from the Babyliss Pro Dial-a-Heat range. I just don’t think you can beat it. Everyone has their own favorite brushes, but I favor a Denman bristle brush or Spornette Wonder Brush and a comb to create this look.
Begin with the fringe area. Create a horizontal parting and brush hair forward. Backcomb the base of the section. Sweep hair back and away from face to create a soft fringe roll. Use a hair donut, padding or gentle backcombing for extra support. Pin under as needed with bobby pins. Smooth the exterior of the fringe with a fine tooth comb and light hairspray.
Begin with the fringe area. Create a horizontal parting from the crown and brush hair forward. Backcomb the surface of the hair. Gather ends straight up, smooth the underside so you have a smooth surface as you roll hair from the ends down toward the head to create your fringe roll. Use a hair donut, padding or gentle backcombing for extra support. Pin as needed with bobby pins. Smooth the exterior of the fringe with a fine tooth comb and light hairspray.
Who doesn’t love a cute colorful flower in vintage styled hair? Match a tropical flower with your victory rolls, match your flower pins with your dresses or better with your shoes and create some really cool outfits. The list of accessories you can rock is endless: sunglasses, hair bows, cute hand bags, bandanas, old school jewelry. Rose Hair Clip There are many more types of clothes you can wear to channel your inner pin up girl: you should totally give playsuits a try. They are fun, suitable for summer and not only for going to the beach. You can get really creative with rompers: nautical, leopard, floral, striped. Pair your romper with a matching bandana, chunky pearls and big earrings. Wear peep toe shoes and a cute bowler bag with it and you’re ready to go! Another pin up summer staple is capri pant: wear your capri pants on a windy summer night and they will make the perfect ally for your summer pin up look! Do you rock the pin up look in the summer? Did you like our suggestions? Let us know in the comments below! Photo credits: Pinterest.com
Very similar to the swing coat, many women wore a clutch coat. These coats were highly impractical because they were open all the way down the front without any buttons or zippers. Women would hold them shut with one hand clutched across their front. Many were made to be worn with the sleeves pushed up. Stay warm in the cooler weather with this great choice from the Shopping Channel.

You can’t be anything but eye candy in vintage inspired pin up dresses with A-line, pencil or circle skirts that dance with your every step.  A wide cinch belt helps define your waist and add a contrasting color to your pinup fashion. The strapless, spaghetti or halter neck pin up dresses are the most popular 50s pinup clothing for summer.  Pin up dresses with sleeves are harder to find however with a little crop or cardigan sweater sleeveless dresses are wearable all year long.
Using spray and a bristle brush, comb the underneath of the hair upwards in sections and pin it tightly up into the base of the top section. Grab small sections on top of the head, teasing the base and creating barrel curls by wrapping the hair around your fingers. Secure each curl with bobby pins. Refine the style by dressing each curl out so they work in harmony with each other. It is important to make sure the style is symmetrical unless you purposely want a feature piece framing one side of the face. Once you are happy, fix the style with strong hold hairspray.
You might think of the classic wiggle dress a la Mad Men when it comes to the pin-up look. But these styles can serve you well beyond the confines of your office. Pair that dress with pumps and wear it to a wedding or date night. Or, why not dress it down with adorable flats or Mary Janes and a jean jacket? Wear a button-up blouse with high-waisted jeans for a cute, casual look, or slip on a form-fitting wiggle skirt instead for a drop-dead sexy outfit. You’ll have a blast discovering a wide variety of ways to style these retro-chic designs from Unique Vintage.
That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.
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