Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
Very similar to the swing coat, many women wore a clutch coat. These coats were highly impractical because they were open all the way down the front without any buttons or zippers. Women would hold them shut with one hand clutched across their front. Many were made to be worn with the sleeves pushed up. Stay warm in the cooler weather with this great choice from the Shopping Channel.
Dresses are the main staple of pin up clothing. Wether they are tube dresses, swing dresses, polka dotted, florals, stripes, halter dresses, the possibilities are endless. You could literally spend all summer in pin up dresses and never grow tired of them. If you don’t like wearing cute dresses, fear not! There are plenty of choices on the dark side, too, and they fit perfectly suited for pinup style. Think about the sailor inspired style: navy blue with white and red details? Yes, please! Seafoam Dream Green Dress
The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."

Do you ever find yourself craving an ensemble that transports you to a different time and place entirely? Should that be the case, you've found yourself in the perfect place! Around here, retro dresses are our specialty, because they're not just a fun fashion choice - they're essentially a time machine, too! Once you explore the bold floral prints and playful fringe of our 1970s dresses, be sure to swing by our offerings of post-war-inspired shirt dresses and elegant cocktail frocks. With so many styles to discover and try, it's almost impossible to pick a favorite - but hey, at least now you know where to go when the mood for nostalgic style strikes!

While some may say that fashion is cyclical, the advanced outfitter knows that the best looks are the ones that never went out of style in the first place! By bolstering your closet with an impressive collection of retro dresses from ModCloth, you give yourself the gift of looks that bypass all current trends and hype thanks to their unwavering timelessness. Vintage dresses have always been a favorite of ours, and we believe that if they haven't already, our assortment of throwback styles will find a place in your heart soon enough!
Rago: Before you even buy a vintage dress with a tucked-in waist, you’ll want to check out Rago Shapewear for waist cinchers, high-waisted panties, girdles, and suspenders. The brand’s best product, though, is its longline bra, which creates the kind of cinched waist that helps retro dresses fall more naturally. They come in a huge variety of sizes (up to 7X in some styles) and many different styles.
Very similar to the swing coat, many women wore a clutch coat. These coats were highly impractical because they were open all the way down the front without any buttons or zippers. Women would hold them shut with one hand clutched across their front. Many were made to be worn with the sleeves pushed up. Stay warm in the cooler weather with this great choice from the Shopping Channel.

WOW! This dress is just stunning...we've been looking at this style for a while now and it's exceeded our expectations. The flowing chiffon fabric is gathered between the underbust seam and waist and turns into a full circle shirt over a soft and smooth lining which has a built in bra with removable soft cups. Genius! The shirring in the back panel provides a nice firm fit and I'd recommend a long Hell Bunny petticoat underneath to complete the look. 


Dresses are the main staple of pin up clothing. Wether they are tube dresses, swing dresses, polka dotted, florals, stripes, halter dresses, the possibilities are endless. You could literally spend all summer in pin up dresses and never grow tired of them. If you don’t like wearing cute dresses, fear not! There are plenty of choices on the dark side, too, and they fit perfectly suited for pinup style. Think about the sailor inspired style: navy blue with white and red details? Yes, please! Seafoam Dream Green Dress
Pin up curls seem to look like the classic Hollywood ones, but they have some differences. The first ones should look cold, tight, and shiny, if following the path of our stylish predecessors without any changes. The Hollywood curls represents a light variant of pin up style, and so they don’t need firm setting styling or a lot of time. However, we suppose that every girl, who adores those Hollywood waves, will like the pin up curls as well!
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There’s never been a better time to bring back those vintage styles from the ‘40s and ‘50s. The pin-up style in particular was all about femininity while also giving luscious ladies an empowered look. Once you slip into one of our stylish dresses or a sassy little ‘50s wiggle skirt, you’ll know exactly what we mean. Showing off your curves is easy when you have the right pin-up girl style, and the impeccable structure of these pieces make them a flattering fit for any body type. You’ll feel fierce, fashionable and feminine all at once when you rock our ‘50s rockabilly dresses and skirts or pin-up style shorts and tops.
Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done!

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