From Veronica Lake and Marilyn Monroe in the 1940’s and 1950’s to Dita von Teese today, pin-up girls have been displayed on walls and billboards for generations and admired by men and women alike. No matter their dress size, pin-up girls wear clothes that accentuate their assets, bring out their sexual appeal, and make them look gorgeous, fun, and elegant at the same time. To start channeling your inner pin-up girl, you must balance style with natural beauty, grace, and confidence.

Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
So you booked a pinup photo shoot and now you're panicking about what to wear? Don't worry your pretty head; you may find a collection of pinup shoot clothing already within the walls of your wardrobe or beauty items hiding in your makeup bag. Perhaps you have a favorite iconic pinup girl or Hollywood starlet who you'd just love to channel, or maybe you want a reminder for when you're older of how chic you were as a young woman. Whatever the reason, pinup shoots are totally fun, instill body confidence, and remind you how awesome you are! What's not to love about that?
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There’s something sassy about this look. The women I’ve done it on have all had such great reactions to seeing it on themselves. It’s like it gives them permission to be a bit cheeky. When you think flapper or pin-up, there’s definitely an attitude associated with it. One thing I would definitely tell my client is that this isn’t your everyday look. The outfit has to match! I’m not saying you need to wear a flapper dress or a pin-up corset, but this is a classic look and you wouldn’t want to pair it with something too modern.
True vintage clothing was produced in the era you are trying to portray, whereas retro clothing looks like it’s from that era but was made more recently. Retro is a copy of the real thing produced in mass market, whereas vintage is the real thing. If your clothing was made before the eighties, check for the “Made in the USA” seal or whatever country you are situated in. On the tag there should be a union name and ID number. A tag that says “Made in China” is a sign that the article of clothing is not vintage.
Begin with the fringe area. Create a horizontal parting and brush hair forward. Backcomb the base of the section. Sweep hair back and away from face to create a soft fringe roll. Use a hair donut, padding or gentle backcombing for extra support. Pin under as needed with bobby pins. Smooth the exterior of the fringe with a fine tooth comb and light hairspray.

Rago: Before you even buy a vintage dress with a tucked-in waist, you’ll want to check out Rago Shapewear for waist cinchers, high-waisted panties, girdles, and suspenders. The brand’s best product, though, is its longline bra, which creates the kind of cinched waist that helps retro dresses fall more naturally. They come in a huge variety of sizes (up to 7X in some styles) and many different styles.


There are some things every lady needs in her wardrobe when the sun starts to shine, and here at Betty Von Chic, we have the scoop. From pinup fashion outfits to vintage inspired looks, the warmer seasons are the perfect time to channel your inner vintage fashion diva. Here are the retro fashion must haves you need to strut your stuff in for spring and summer 2019.

The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
While nylon was first invented in 1935, the use of this fabric finally made its way to swimsuits in the 1950s. Most were made with sweetheart necklines. Many featured bold patterns with florals being especially popular. Women who did not feel like they were full enough, had many choices in swimwear with padded cups. Those who did not have quite the perfect beach body found choices with ruching either down the sides or in the front. Most swimsuits had a little skirt in the front or all the way around. The hottest stars were often seen in strapless suits before the decade was over. Dress the part at the next 50s pool party with this little black number from Top Vintage.
For the makeup, I put a warm eyeshadow color like a brown in my crease with cream colored shadow on the lid to make my eyes pop without stealing the show. I used a brown liquid liner for my cat eye. Black looks harsh on me, so I prefer the softness of a dark brown. A structured brow is important for pin up looks, so I used the Anastasia Beverly Hills brow pomade. Blush is important for pin up looks to make you look lively. I also softened the look by going with a nude/pink lip rather than the typical bright red.
Next up is your makeup. Start with your standard foundation. One of the most notable things about pin up models is their smooth complexions. Use a full coverage foundation that matches your skin tone well. You can use a concealer to disguise any blemishes or dark spots on your skin in this step. On to the eyebrows, make sure they’re well shaped and filled in. Your eyes will follow, a smoky eye or bare eye paired with cat-eye or pin up style liner is a great way to bring some added pop to your pin up style outfit. Your lips should also make a big statement, pin ups often times wear oxblood colors, reds, or berry shades.
Pin up hairstyles have never really gone out of style. Though the pin up era most recognizably took place in the ’40s and ’50s, the style dates all the way back to the 1890s, a time known for its gaiety, and includes the signature styles of the 1920s and the 1950s as well. The point is, there’s a look for every length, style, cut, and color of hair. If you want to update your look by giving it a retro twist, tempt yourself with some hair envy.
Though Marilyn Monroe and Bettie Page are often cited as the classic pin-up, there were many women of color who were also considered to be impactful. In the 1920s two of the most notable Black burlesque dancers were Josephine Baker and Lottie Graves. Despite the little history on Black burlesque dancers, Baker and Graves are a good starting point for evaluating women of color in pin-up. Dorothy Dandridge and Eartha Kitt also added to the pin-up style of their time, using their looks, fame, and personal success. African-American pin-up finally had a platform when the magazine, Jet, was created in 1951. Jet supported pin-up as they had a full page feature called, "Beauty of the Week", where African-American women posed in a swimsuits and such. This was intended to showcase the beauty these women possessed as they lived in a world where their skin color was under constant scrutiny. It was not until 1965 that Jennifer Jackson became the first African American to be published in Playboy as Playmate of the Month. And it was not until 1990 that Playboy's Playmate of the Year was an African-American woman, Renee Tenison. Historically, women of color in pin-up are still not as common as their white counterparts. However, the recent revival of pin-up style has propelled many women of color today to create and dabble with the classic pin-up look to create their own standards of beauty. In Jim Linderman's self-published book, Secret History of the Black Pin Up,[37] he describes the lives and experiences of African-American pin-up models.

The hair is elegantly swept back up away from the face and nape of the lady’s neck, and the curls are elegantly dressed out on top of her head with meticulous precision. This style elevates the hair, elongating the profile and creating slender lines finished off with a dramatic burst of curls. Any diva sporting this style in the era of yesteryear would be destined to be swept off her feet by an admiring tall dark and handsome man. And of course they would live happily ever after.

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