The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
There are some things every lady needs in her wardrobe when the sun starts to shine, and here at Betty Von Chic, we have the scoop. From pinup fashion outfits to vintage inspired looks, the warmer seasons are the perfect time to channel your inner vintage fashion diva. Here are the retro fashion must haves you need to strut your stuff in for spring and summer 2019.
Official Sponsor and vendor at the 2019 Motoblot Motorcycle and Hot Rod Street Rally June 20th - 23rd in Chicago. We are also an official sponsor of the The Miss Motoblot Pinup Contest✨BettyVonChic is gifting the Miss Motoblot winner with a gift basket fit for a queen 👸 BettyVonChic will also be a vendor @ Motoblot 06/20-6/23 2019. See you there! http://motoblot.com
Victory rolls may be a hallmark pin-up style, but they still give updos and longer lengths a quirky rockabilly vibe. To create this look, start by brushing your hair with a paddle brush. If you have detangling spray on hand, you’ll want to apply your product before styling to make sure your hair is free of any knots. Once your product has been applied, start by parting your hair off to the side. Next, grab the piece of hair you plan to roll, and gently backcomb the section to get some extra volume.
Other pin-ups were artwork depicting idealized versions of what some thought a particularly beautiful or attractive woman should look like. An early example of the latter type was the Gibson Girl, a representation of the New Woman drawn by Charles Dana Gibson. "Because the New Woman was symbolic of her new ideas about her sex, it was inevitable that she would also come to symbolize new ideas about sexuality."[9] Unlike the photographed actresses and dancers generations earlier, fantasy gave artists the freedom to draw women in many different ways.[10] The 1932 Esquire "men's" magazine featured many drawings and "girlie" cartoons but was most famous for its Vargas girls. Prior to World War II they were praised for their beauty and less focus was on their sexuality. However, during the war, the drawings transformed into women playing dress-up in military drag and drawn in seductive manners, like that of a child playing with a doll.[11] The Vargas girls became so popular that from 1942–46, owing to a high volume of military demand, "9 million copies of the magazine-without adverts and free of charge was sent to American troops stationed overseas and in domestic bases."[12] The Vargas Girls were adapted as nose art on many World War II bomber and fighter aircraft; Generally, they were considered inspiring, and not seen negatively, or as prostitutes, but mostly as inspiring female patriots that were helpful for good luck.[13]
Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done!
Other pin-ups were artwork depicting idealized versions of what some thought a particularly beautiful or attractive woman should look like. An early example of the latter type was the Gibson Girl, a representation of the New Woman drawn by Charles Dana Gibson. "Because the New Woman was symbolic of her new ideas about her sex, it was inevitable that she would also come to symbolize new ideas about sexuality."[9] Unlike the photographed actresses and dancers generations earlier, fantasy gave artists the freedom to draw women in many different ways.[10] The 1932 Esquire "men's" magazine featured many drawings and "girlie" cartoons but was most famous for its Vargas girls. Prior to World War II they were praised for their beauty and less focus was on their sexuality. However, during the war, the drawings transformed into women playing dress-up in military drag and drawn in seductive manners, like that of a child playing with a doll.[11] The Vargas girls became so popular that from 1942–46, owing to a high volume of military demand, "9 million copies of the magazine-without adverts and free of charge was sent to American troops stationed overseas and in domestic bases."[12] The Vargas Girls were adapted as nose art on many World War II bomber and fighter aircraft; Generally, they were considered inspiring, and not seen negatively, or as prostitutes, but mostly as inspiring female patriots that were helpful for good luck.[13]
Rockabilly and pin-up are two separate styles. They are often mistaken for each other, as these two are distinguished with bright makeup, colorful clothes, and mysterious smiles. However, rockabilly was formed later, under the influence of rock-n-roll, as this music genre demanded a new way to self-expression. Thus, rockabilly can be called a son of pin up, which inherited the bright colors and free behavior from its mother, but added a bit of sass, tattoos, and insane dancing into its style. If you recognize yourself in this description – rockabilly was definitely created for you!

Another very popular style was the shirtwaist dress. Originally, introduced by Christian Dior in 1947, this style of dress was particularly popular with teenagers. It is set apart by its sloped shoulders which were a drastic change from the boxy shoulders just a few years before. This dress also has a raised bust line. The real change, however, came with a very narrow waist starting with a padded hipline and flowing away to a skirt with lots of fabric that was often pleated ending just below mid-calf. Wear this casual dress on your next shopping trip by getting this one from EricDress (@ericdress.com).

Using a little light back-combing along the way if you need to, and spraying some hairspray along the way will help, guide the hair so that it starts to curl around, using your fingers to help guide the strands in place. When in position, hold with bobby pins, and if you have blonde hair, use blonde pins to ensure they’re not too visible. Black pins look very obvious sometimes and can spoil the look. Spray with hairspray, pin the remainder of the hair up, and add a scarf for a real pinup touch.


With the warm weather finally here, it’s time to find the perfect vintage swimsuit to frolic on the sandy shores in. So, channel your inner Marilyn Monroe and slip into this unique vintage black halter swimsuit. It has the perfect fit for that 50’s diva look, yet all the comfort that you desire. Needless to say, you’ll definitely be turning some heads in this swimsuit.
Do you ever find yourself craving an ensemble that transports you to a different time and place entirely? Should that be the case, you've found yourself in the perfect place! Around here, retro dresses are our specialty, because they're not just a fun fashion choice - they're essentially a time machine, too! Once you explore the bold floral prints and playful fringe of our 1970s dresses, be sure to swing by our offerings of post-war-inspired shirt dresses and elegant cocktail frocks. With so many styles to discover and try, it's almost impossible to pick a favorite - but hey, at least now you know where to go when the mood for nostalgic style strikes!
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Official Sponsor and vendor at the 2019 Motoblot Motorcycle and Hot Rod Street Rally June 20th - 23rd in Chicago. We are also an official sponsor of the The Miss Motoblot Pinup Contest✨BettyVonChic is gifting the Miss Motoblot winner with a gift basket fit for a queen 👸 BettyVonChic will also be a vendor @ Motoblot 06/20-6/23 2019. See you there! http://motoblot.com
Vintage 1940s and 1950s pin up girl costumes are sexy, flattering and vintage chic! The vintage pin up outfit took center stage in the 1940s as men went off to war. Tighter dresses, shorter skirts, revealing tops were all part of the fanciful look of the pin up girl. The 40s pin up girl fashion inspired a wave of form-fitting women’s dresses in the 1950s as well as fluffy swing dresses. Pin up girl costumes come in classic retro colors navy blue, red, black, green or white. Blue and white pinup sailor dresses and military green dresses echo the wartime while polka dots, rockabilly plaid and florals flashback to the fifties.
Collectif Clothing: Collectif focuses on 1950s glamour with four distinct brands. Playful tropical prints, gingham dresses, and kitschy circle skirts make up Collectif Mainline. If you want a more subdued look but still prefer colors and patterns, like this fan-favorite pencil dress, you’d enjoy the Vintage line. Lulu Hun is the shoe collection, comprised of very rockabilly flats, sandals, and heels. And Bright and Beautiful is the latest line, with ’70s-inspired caftans, mini dresses, and accessories. All styles are designed in-house.
There’s never been a better time to bring back those vintage styles from the ‘40s and ‘50s. The pin-up style in particular was all about femininity while also giving luscious ladies an empowered look. Once you slip into one of our stylish dresses or a sassy little ‘50s wiggle skirt, you’ll know exactly what we mean. Showing off your curves is easy when you have the right pin-up girl style, and the impeccable structure of these pieces make them a flattering fit for any body type. You’ll feel fierce, fashionable and feminine all at once when you rock our ‘50s rockabilly dresses and skirts or pin-up style shorts and tops.
Retrolicious is a vintage inspired brand of fun and funky dresses for the modern enthusiast. You can find our love for color and fit on all of our retro designs including: vintage inspired swing dresses, sexy little black dresses, 60's inspired mod tops, twirl-worthy skirts, fun jumpsuits, kids' dresses, 1950's style boleros, and even accessories like reusable tote bags.  We like to compliment our bright and colorful pieces with vintage inspired staples like our Boat Neck tops, Isabel tops, and Charlotte skirts.  Whether you're looking for retro style workwear, geeky inspired clothing like our Science and Space collections, or a classic pinup outfit; Retrolicious has it all!
Next, brush hair smooth in the back area. Backcomb the interior for extra volume and keep the surface smooth. Create soft curls with a medium barrel iron. Curl hair from the mid-length through to ends in a horizontal fashion. Set curls using pin curl clips until all hair is curled. Allow hair to cool, then release curls and allow to fall softly. Backcomb gently for a soft, voluminous finish.
A simple pin-up hairstyle has always been neat and sexy, from pin curls, victory rolls, bangs and more.  All you need is a large barrel curling iron, a good ol’ hairspray, some bobby pins… and more and more hairspray to hold your curls together. You can also use Pin-up hair accessories like headbands, bandanas, flower pins and hats as accents and to show emphasis on your neat and intact hairstyle.
The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
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