The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
The Poodle Do is the style in this photo. It was recreated by stylist Magic Michael Davids and made famous in the 1940s and 1950s on celebrities such as Lucille Ball and Betty Grable. Those were the decades of ultimate feminine style where ladies would go to the hair salon and get their hair set in curls and dressed out using skilled techniques that have nearly been lost today. The invention of the straightening iron may have contributed to this.
Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
Diamonds may be a girl's best friend, but retro accessories are a fashion icon's partner in crime. These must have retro fashion accessories are all you need to pull off that 50s glamour that icons such as Marilyn Monroe, Audrey Hepburn and Elizabeth Taylor were known for. Wearing you're styling basic jeans and a tea or a fancy ball gown fit for Barbie, Betty Von Chic has the retro accessories you're looking for. Shop today and explore our Instagram for some vintage fashion outfit ideas. 
To get pin curls: dab gel onto the root of a small section of damp hair, then twirl that section of hair around your finger until you get to your scalp. (You can twirl in whatever direction you’d like the curls to flow.) Slide your finger out of the curl and pin the curl to your head. Repeat for your entire head of hair, allow hair to dry, then remove pins, and voila![1]
Rago: Before you even buy a vintage dress with a tucked-in waist, you’ll want to check out Rago Shapewear for waist cinchers, high-waisted panties, girdles, and suspenders. The brand’s best product, though, is its longline bra, which creates the kind of cinched waist that helps retro dresses fall more naturally. They come in a huge variety of sizes (up to 7X in some styles) and many different styles.
The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.

Vixen by Micheline Pitt: Micheline Pitt’s pinup empire includes Vixen, La Femme Noir, and Bad Girl Denim. The latter is a line of retro-cut jeans and shorts popular among bloggers. La Femme Noir leans goth, with a lot of lace, coffin accessories, and body-hugging, well, everything. But Vixen is the real star here, particularly for its size-inclusive tops and pencil skirts (which come in up to a 4X!). Don’t sleep on the kinky/cute lapel pins and hoop earrings, either.
Pin up hairstyles are very close to the classics – they transform their owner into a reserved and cold person. However, pin up is famous for its brightness that refreshes the look and makes it playful, but just a bit. This is perfect for the ladies who cannot refuse from the spark in the eyes and flirty smiles, which, by the way, were a dangerous weapon of seducing men in the hands of ladies in the 40s. Victory curls were ones of the most famous and coolest hairstyles back than – they are easy to style and look just great at any event. Try the tricks of that time’s women and get a classy pin up hairstyle!

Modern pin up girls provide plenty of inspiration for how to wear 1940s and 1950s pin up dresses in a fresh way: Mix and match swing dresses with colorful fluffy petticoats and a hair flower.  A wiggle pin up dress ads a sexier variety that can also be office appropriate with a matching jacket. Don’t forget seamed stockings and a comfortable but oh-so-sexy pair of wedge heels or casual ballet flats.  Think beyond the pin up dress with high waisted pants and shorts or swing skirts and tops. Use the 40s and 50s menus at the top for more pin up clothing.
Many of the most popular prom dresses today are based on styles of the 1950s. Again, Christian Dior created one of the fashions that every girl had to have when he included the bubble dress in his 1954 and 1956 collections. French designer Pierre Cardin also included it in his collection. These dresses are made with hems that fold back on themselves to form a bubble. Women could find various style tops, but bustier ones are most common. Making them even more radical for their time, most had hemlines ending mid-thigh to just above the knee. Look spectacular at your next party by checking out this offering from Lyst (@lyst).
Atomic Cherry is the online fashion home of vintage inspired clothing and all things retro. If you’re a fan of timeless elegance and sophistication with an unconventional twist, then you won’t be disappointed with our range. You can browse through a large collection of dresses from the bygone era of the 1940’s and 1950’s featuring, swing dresses, classic wiggle dresses, vintage inspired dresses and cotton sundresses. Our pin up clothing comes in a range of fabrics and prints from satins, retro patterns, gingham, and polka dot prints. So if you’re inspired by pin up girls such as Betty Page and Jean Harlow– then you’ve come to the right place.
The Pretty Dress Company: As the name suggests, this is the place to find the dress of your dreams. The cuts are extremely ’40s-, ’50s-, and ’60s-leaning, with tucked-in waists and longer hems and pencil skirts. They aren’t cheap, but the quality is amazing. If you’ve been eyeing a gorgeous vintage blogger on Insta, this is where they got that dress.

The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.

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