Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
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The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
The Poodle Do is the style in this photo. It was recreated by stylist Magic Michael Davids and made famous in the 1940s and 1950s on celebrities such as Lucille Ball and Betty Grable. Those were the decades of ultimate feminine style where ladies would go to the hair salon and get their hair set in curls and dressed out using skilled techniques that have nearly been lost today. The invention of the straightening iron may have contributed to this.
^{It's no secret that women’s pin up dresses have always been a staple in retro modeling and emulation, but that doesn’t mean that you have to be a model yourself to take on this absurdly beautiful look. We carry regular and plus sizes, giving you the ability to show the world your fierce sex vixen side.  Pin up is back and a rolling path to becoming one of the most popular styles this season and next. It has roots in the hottest fashion scenes in the past and is only becoming more and more popular in everyday society. From corset-style pin up dresses to something a little more flowing, the sky's the limit when you are given so many options at discount prices.}
Christina Aguilera and Gwen Stefani have been spotted on red carpets events, cameos and recordings in Pin-up make-up and fashion. Some of their music videos have a touch of pin-up styles through the hair, dance styles and costumes. Christina Aguilera starred in the 2010 film Burlesque with Cher. Katy Perry music and music videos are  all inspired by pin-up fashion. Dita Von Teese also carries her classic style on and off the stage.
That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.