The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
Shop our Pin-up Style Clothing! Hello, dollface! Are you a lover of iconic looks? A collector of forgotten treasures? An enthusiast for all things vintage? Well, you've come to just the right spot. Our collection of pin-up style clothing is perfect for a reto-loving gal like you. These pin-up clothes are ideal for splitting a sundae at your local ice cream counter or twirling your heart out during a night of swing dancing. Go all-out classic with your styling, too! Simply top with red lipstick, victory curls, and a pair of your favorite pumps. Just make sure they're ones that can withstand an hour or two of dancing the Lindy Hop!

Rago: Before you even buy a vintage dress with a tucked-in waist, you’ll want to check out Rago Shapewear for waist cinchers, high-waisted panties, girdles, and suspenders. The brand’s best product, though, is its longline bra, which creates the kind of cinched waist that helps retro dresses fall more naturally. They come in a huge variety of sizes (up to 7X in some styles) and many different styles.
True vintage clothing was produced in the era you are trying to portray, whereas retro clothing looks like it’s from that era but was made more recently. Retro is a copy of the real thing produced in mass market, whereas vintage is the real thing. If your clothing was made before the eighties, check for the “Made in the USA” seal or whatever country you are situated in. On the tag there should be a union name and ID number. A tag that says “Made in China” is a sign that the article of clothing is not vintage.
First and foremost, you’re going to want to start from the top, literally, your hair is up first. There are several different hairstyles that you can choose from but, some of the most popular can be a little bit daunting at first when putting together the perfect look to go with your pinup dress. If you want to go the easy route, be bold and cut in some Betty Page style bangs and flat-iron your beautiful locks for an edgy but simple look. But, if you’re more daring, maybe you want to try your hand at some victory rolls. First, you’ll curl your hair, dab some gel onto the roots of your hair and loop your hair using your fingers into rolled curls. You can twirl whichever direction you want to, but it’s most common to curl the rolls inward for a symmetrical look. Pin them in place from front and back, spray with some hair spray or liquid gel. You can now take out the pins or leave them in for some added strength.
Though Marilyn Monroe and Bettie Page are often cited as the classic pin-up, there were many women of color who were also considered to be impactful. In the 1920s two of the most notable Black burlesque dancers were Josephine Baker and Lottie Graves. Despite the little history on Black burlesque dancers, Baker and Graves are a good starting point for evaluating women of color in pin-up. Dorothy Dandridge and Eartha Kitt also added to the pin-up style of their time, using their looks, fame, and personal success. African-American pin-up finally had a platform when the magazine, Jet, was created in 1951. Jet supported pin-up as they had a full page feature called, "Beauty of the Week", where African-American women posed in a swimsuits and such. This was intended to showcase the beauty these women possessed as they lived in a world where their skin color was under constant scrutiny. It was not until 1965 that Jennifer Jackson became the first African American to be published in Playboy as Playmate of the Month. And it was not until 1990 that Playboy's Playmate of the Year was an African-American woman, Renee Tenison. Historically, women of color in pin-up are still not as common as their white counterparts. However, the recent revival of pin-up style has propelled many women of color today to create and dabble with the classic pin-up look to create their own standards of beauty. In Jim Linderman's self-published book, Secret History of the Black Pin Up,[37] he describes the lives and experiences of African-American pin-up models.
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It's no secret that women’s pin up dresses have always been a staple in retro modeling and emulation, but that doesn’t mean that you have to be a model yourself to take on this absurdly beautiful look. We carry regular and plus sizes, giving you the ability to show the world your fierce sex vixen side.  Pin up is back and a rolling path to becoming one of the most popular styles this season and next. It has roots in the hottest fashion scenes in the past and is only becoming more and more popular in everyday society. From corset-style pin up dresses to something a little more flowing, the sky's the limit when you are given so many options at discount prices.
Imagine having a wardrobe that is entirely and directly from the 30’s and 40’s? Well, that’s exactly what you get to see when you follow Idacath on Instagram. This modern day retro fashion icon doesn’t recreate vintage inspired outfits with modern day items; she finds real vintage clothing and turns them into modern day masterpieces. Her vintage apparel is about as authentic as it gets.

Read my article Sammy Davis, for complete details, but no fashion designer had more influence on the 1950s fashion than Christian Dior. His influence can be seen in the A-line dress that he introduced in the spring of 1955. Until that point, women had worn fashions with tightly nipped-in waist and broad shoulders. The A-line was seen as radical because of its narrow shoulders, elongated waistline and trumpet-like flared hemline. Take a look at this vintage A-line dress from Rose Wholesale (@rosewholesale_official) to create this look for yourself.

Longer lengths should also be encouraged to wear soft romantic waves, especially since this was one hairstyle ‘40s pin-up girls made super famous. To get this super sexy look, start by applying the Dove Style +Care Volume Amplifier Mousse onto your clean, parted hair to give your hair some added volume. Next, take a 1-inch curling wand, and start to create loose romantic curls all around the head. Gently brush out your curls with a paddle brush. Secure your look with a strong-hold hairspray to avoid any frizzies or flyaways.
Next, brush hair smooth in the back area. Backcomb the interior for extra volume and keep the surface smooth. Create soft curls with a medium barrel iron. Curl hair from the mid-length through to ends in a horizontal fashion. Set curls using pin curl clips until all hair is curled. Allow hair to cool, then release curls and allow to fall softly. Backcomb gently for a soft, voluminous finish.
There’s something sassy about this look. The women I’ve done it on have all had such great reactions to seeing it on themselves. It’s like it gives them permission to be a bit cheeky. When you think flapper or pin-up, there’s definitely an attitude associated with it. One thing I would definitely tell my client is that this isn’t your everyday look. The outfit has to match! I’m not saying you need to wear a flapper dress or a pin-up corset, but this is a classic look and you wouldn’t want to pair it with something too modern.
That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.
Retrolicious is a vintage inspired brand of fun and funky dresses for the modern enthusiast. You can find our love for color and fit on all of our retro designs including: vintage inspired swing dresses, sexy little black dresses, 60's inspired mod tops, twirl-worthy skirts, fun jumpsuits, kids' dresses, 1950's style boleros, and even accessories like reusable tote bags.  We like to compliment our bright and colorful pieces with vintage inspired staples like our Boat Neck tops, Isabel tops, and Charlotte skirts.  Whether you're looking for retro style workwear, geeky inspired clothing like our Science and Space collections, or a classic pinup outfit; Retrolicious has it all!

The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
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