Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.

Do you ever find yourself craving an ensemble that transports you to a different time and place entirely? Should that be the case, you've found yourself in the perfect place! Around here, retro dresses are our specialty, because they're not just a fun fashion choice - they're essentially a time machine, too! Once you explore the bold floral prints and playful fringe of our 1970s dresses, be sure to swing by our offerings of post-war-inspired shirt dresses and elegant cocktail frocks. With so many styles to discover and try, it's almost impossible to pick a favorite - but hey, at least now you know where to go when the mood for nostalgic style strikes!
New to pin-up clothing altogether? Your wardrobe is in for a treat! Pin-up style dresses are super flattering and fun to wear. Start with the classic fit and flare style, which effortlessly defines your waistline and twirls beautifully at the hem. Looking for something with a little more va-va-voom? We'd suggest a wiggle dress without a second thought! This style hugs your curves and accentuates your silhouette. Similarly, the sheath dress is a fitted style that creates a gorgeous, streamlined look. Pair with a statement accessory and ruby lip for maximum impact. Our selection of pin-up clothing includes elegant underpinnings, too! These contouring shorts and high-waist panties will help create the perfect foundation for you look. Vintage-inspired vivacity doesn't get any better than this!
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Diamonds may be a girl's best friend, but retro accessories are a fashion icon's partner in crime. These must have retro fashion accessories are all you need to pull off that 50s glamour that icons such as Marilyn Monroe, Audrey Hepburn and Elizabeth Taylor were known for. Wearing you're styling basic jeans and a tea or a fancy ball gown fit for Barbie, Betty Von Chic has the retro accessories you're looking for. Shop today and explore our Instagram for some vintage fashion outfit ideas.  

Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done!
Begin with the fringe area. Create a horizontal parting and brush hair forward. Backcomb the underside interior of the hair. Gather ends and roll under to create your fringe roll. Use a hair donut, padding or gentle backcombing for extra support. Pin under as needed with bobby pins. Smooth the exterior of the fringe with a fine tooth comb and light hairspray.
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