Very similar to the swing coat, many women wore a clutch coat. These coats were highly impractical because they were open all the way down the front without any buttons or zippers. Women would hold them shut with one hand clutched across their front. Many were made to be worn with the sleeves pushed up. Stay warm in the cooler weather with this great choice from the Shopping Channel.
Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
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Another very popular style was the shirtwaist dress. Originally, introduced by Christian Dior in 1947, this style of dress was particularly popular with teenagers. It is set apart by its sloped shoulders which were a drastic change from the boxy shoulders just a few years before. This dress also has a raised bust line. The real change, however, came with a very narrow waist starting with a padded hipline and flowing away to a skirt with lots of fabric that was often pleated ending just below mid-calf. Wear this casual dress on your next shopping trip by getting this one from EricDress (@ericdress.com).
Pinup Girl Clothing: Leaning a little more mainstream and rockabilly, Pinup Girl has an enormous fanbase that spans a variety of subcultures and demographics, from hardcore pinup enthusiasts to true vintage hounds to Disney fanatics. The shop always features some kind of sale and carries collections inspired by everyone from Audrey Hepburn to Dita Von Teese that go up to a size 4X.

It’s been a couple of decades since the full leather look has been a trend but this is one spring vintage fashion trend that’s making a comeback. So, make sure you have a leather look in your wardrobe to add some vintage inspired appeal into your spring and summer days. If the all-black-leather look doesn’t pull at your retro heartstrings, switch things up for a colorful alternative.


Bettie Page was a stunning woman. She looked fabulous wearing an easy pinned up hairstyle – well, then there wasn’t such a definition, women only did their best to move with the times. Bettie did her best to become an example of how sexy a girl can look. She was pretty bold, wearing a perfect hairstyle and nothing more – we mean, she was often spotted almost naked. However, the modern ladies can inherit only the hairstyle from her, adding it to their regular outfits. Here we have some examples of hairstyles that remind us miss Page and her ability to combine a feminine hairstyle with an aggressive hotness.
Using spray and a bristle brush, comb the underneath of the hair upwards in sections and pin it tightly up into the base of the top section. Grab small sections on top of the head, teasing the base and creating barrel curls by wrapping the hair around your fingers. Secure each curl with bobby pins. Refine the style by dressing each curl out so they work in harmony with each other. It is important to make sure the style is symmetrical unless you purposely want a feature piece framing one side of the face. Once you are happy, fix the style with strong hold hairspray.

Using spray and a bristle brush, comb the underneath of the hair upwards in sections and pin it tightly up into the base of the top section. Grab small sections on top of the head, teasing the base and creating barrel curls by wrapping the hair around your fingers. Secure each curl with bobby pins. Refine the style by dressing each curl out so they work in harmony with each other. It is important to make sure the style is symmetrical unless you purposely want a feature piece framing one side of the face. Once you are happy, fix the style with strong hold hairspray.


Using spray and a bristle brush, comb the underneath of the hair upwards in sections and pin it tightly up into the base of the top section. Grab small sections on top of the head, teasing the base and creating barrel curls by wrapping the hair around your fingers. Secure each curl with bobby pins. Refine the style by dressing each curl out so they work in harmony with each other. It is important to make sure the style is symmetrical unless you purposely want a feature piece framing one side of the face. Once you are happy, fix the style with strong hold hairspray.
The Pretty Dress Company: As the name suggests, this is the place to find the dress of your dreams. The cuts are extremely ’40s-, ’50s-, and ’60s-leaning, with tucked-in waists and longer hems and pencil skirts. They aren’t cheap, but the quality is amazing. If you’ve been eyeing a gorgeous vintage blogger on Insta, this is where they got that dress.
Atomic Cherry is the online fashion home of vintage inspired clothing and all things retro. If you’re a fan of timeless elegance and sophistication with an unconventional twist, then you won’t be disappointed with our range. You can browse through a large collection of dresses from the bygone era of the 1940’s and 1950’s featuring, swing dresses, classic wiggle dresses, vintage inspired dresses and cotton sundresses. Our pin up clothing comes in a range of fabrics and prints from satins, retro patterns, gingham, and polka dot prints. So if you’re inspired by pin up girls such as Betty Page and Jean Harlow– then you’ve come to the right place.
There are some things every lady needs in her wardrobe when the sun starts to shine, and here at Betty Von Chic, we have the scoop. From pinup fashion outfits to vintage inspired looks, the warmer seasons are the perfect time to channel your inner vintage fashion diva. Here are the retro fashion must haves you need to strut your stuff in for spring and summer 2019.
The Poodle Do is a very versatile hairstyle to achieve as it can be created with most hair types and lengths, from just above the shoulders to hair that is midway down the back. It all depends on your ability to handle minimal hair (perhaps using a few hair extensions to pad the top out) or long hair (hiding excess hair by overlaying the hair as you wind it up into curls).
Using a little light back-combing along the way if you need to, and spraying some hairspray along the way will help, guide the hair so that it starts to curl around, using your fingers to help guide the strands in place. When in position, hold with bobby pins, and if you have blonde hair, use blonde pins to ensure they’re not too visible. Black pins look very obvious sometimes and can spoil the look. Spray with hairspray, pin the remainder of the hair up, and add a scarf for a real pinup touch.
Retrolicious is a vintage inspired brand of fun and funky dresses for the modern enthusiast. You can find our love for color and fit on all of our retro designs including: vintage inspired swing dresses, sexy little black dresses, 60's inspired mod tops, twirl-worthy skirts, fun jumpsuits, kids' dresses, 1950's style boleros, and even accessories like reusable tote bags.  We like to compliment our bright and colorful pieces with vintage inspired staples like our Boat Neck tops, Isabel tops, and Charlotte skirts.  Whether you're looking for retro style workwear, geeky inspired clothing like our Science and Space collections, or a classic pinup outfit; Retrolicious has it all!
Do you or did you used to work in an office environment? Then you're bound to own a pencil skirt. The classic pencil skirt is a key piece to bring to a pinup shoot as it's very usable and can be worn with shirts and cardigans or even just with your favorite bra. It is reminiscent of 1950s wiggle dresses that made the wearer walk with a little wiggle in their step.
Started in 1999 by Laura Byrnes, Pinup Girl Clothing is best known for its high quality, vintage inspired, made in the USA fashions. Composed of its house brands Pinup Couture, Deadly Dames, Dixiefried Clothing, and Laura Byrnes California it covers styles from the sweet demure to the vampy vixen and beyond. Embracing body positivity, Pinup Girl Clothing designs dresses in sizes ranging from XS to 4XL. Once you try one of their pieces, you'll know why so many other have fallen in love!
To hit the jackpot of vintage style, locate that crumpled up underskirt that you were forced to wear once underneath a hideous bridesmaid dress when you were a teenager, but couldn't bear to part with for sentimental reasons. Maybe you were a dancer or have some dancer/actor friends who are bound to have an underskirt in every color of the rainbow from their various performances. If you manage to get ahold of one, it really does make a swing dress sing.

What Katie Did: This is where all your favorite retro Instagrammers are getting their stockings, and most of their lingerie, too. The site has a variety of colors of seamed nylons and more modern seamed pantyhose, plus seam-free nylons and fully fashioned stockings (a knit nylon fit to the specifications of the leg shape of the wearer with little to no stretch).


"Here at Unique Vintage, we firmly believe that a lady can never wear too much lace, and there’s nothing more charming than a good flared skirt. We support this philosophy by giving you an ever-expanding selection of feminine frocks featuring our favorite girly details. Unique Vintage also carries a large variety of cute and casual dresses for daily wear, including flared options with polka dots., halter tops and classic collars. Whether you’re spending a romantic day in the park with your main squeeze or acting as a modern working gal in a casual office setting, Unique Vintage’s pinup dresses are a demure, feminine way to look perfectly put together.
Fashion and style trends are a recurring process. The retro pin-up girl look is making its comeback from the 40's to today! Having been popularized by Burlesque models in the early 40’ to 80’s. Those pin-up models pictures were mass produced and attracted a wider audience with the need to spread its appeal as pop culture. These informal posters were found anywhere from walls, poles, posts, and even those cigarette packs from Lucky Strike.
Pin up hairstyles are very close to the classics – they transform their owner into a reserved and cold person. However, pin up is famous for its brightness that refreshes the look and makes it playful, but just a bit. This is perfect for the ladies who cannot refuse from the spark in the eyes and flirty smiles, which, by the way, were a dangerous weapon of seducing men in the hands of ladies in the 40s. Victory curls were ones of the most famous and coolest hairstyles back than – they are easy to style and look just great at any event. Try the tricks of that time’s women and get a classy pin up hairstyle!
Official Sponsor and vendor at the 2019 Motoblot Motorcycle and Hot Rod Street Rally June 20th - 23rd in Chicago. We are also an official sponsor of the The Miss Motoblot Pinup Contest✨BettyVonChic is gifting the Miss Motoblot winner with a gift basket fit for a queen 👸 BettyVonChic will also be a vendor @ Motoblot 06/20-6/23 2019. See you there! http://motoblot.com
Bettie Page was a stunning woman. She looked fabulous wearing an easy pinned up hairstyle – well, then there wasn’t such a definition, women only did their best to move with the times. Bettie did her best to become an example of how sexy a girl can look. She was pretty bold, wearing a perfect hairstyle and nothing more – we mean, she was often spotted almost naked. However, the modern ladies can inherit only the hairstyle from her, adding it to their regular outfits. Here we have some examples of hairstyles that remind us miss Page and her ability to combine a feminine hairstyle with an aggressive hotness.
Pin-up fashion is synonymous to and a combination of Burlesque, Rockabilly and Old Hollywood Glamour in terms of clothes, hair, makeup, shoes and accessories. It's all about being classy yet elegant, flirty without going overboard. It's more on minimalism and simplicity with just a little skin exposure. With a little cleavage men are teased. This style celebrates women, from their curves to their flawless faces. Don't worry if you think you aren't skinny enough to pull off the perfect pin up girl look. The pin-up  culture embraces your natural hips and curves. 

To get pin curls: dab gel onto the root of a small section of damp hair, then twirl that section of hair around your finger until you get to your scalp. (You can twirl in whatever direction you’d like the curls to flow.) Slide your finger out of the curl and pin the curl to your head. Repeat for your entire head of hair, allow hair to dry, then remove pins, and voila![1]
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If you have long hair, the vintage updos can come in handy for you! We can only imagine how tired you are styling your locks every single day. You are, probably, tried almost from most modern hairstyles. This is a high time to try retro! Below you will find some of the best vintage updos that we have found and sincerely advise to try – victory rolls!
You can’t be anything but eye candy in vintage inspired pin up dresses with A-line, pencil or circle skirts that dance with your every step.  A wide cinch belt helps define your waist and add a contrasting color to your pinup fashion. The strapless, spaghetti or halter neck pin up dresses are the most popular 50s pinup clothing for summer.  Pin up dresses with sleeves are harder to find however with a little crop or cardigan sweater sleeveless dresses are wearable all year long.

We are sure that you know how the pin up girls and they hairstyles actually look. All of us, probably, have seen those fabulous and attractive women on colorful retro posters. The modern fashion world is struggling to get that retro atmosphere back and trying to implement the ideas of the past on runways. If you are a fashion addict, you could see the tight and shiny locks on the models hair on several recent showcases – they are the main attributes to the pin up style. The other needed features that can transform a modern girl into a provoking pin up symbol, which can catch everyone’s imagination, include such things:

Summertime is the perfect moment to go retro and step up your pin up game. Get that wardrobe full of polka dots, swing dresses and peep toe shoes. We’re sure you’re going to have more fun that way. Wjether you’re a pin up all year round or you just like the style but don’t usually wear it, refreshing your wardrobe is always a good idea. When summertime comes we’re always super excited about getting new pretty dresses and colorful accessories. Sometime having a little style change is also a fun thing to do. If you’re more of the goth type during winter time, or if your cold weather uniform is sneakers and a hoodie, it’s time to shake things up a little bit.
These ten items are the pinup basics that will build a fabulous foundation for your new wardrobe. I’ve tried to find affordable options for each item. Money can be tight when you’re buying yourself a whole new wardrobe! And when you’re a fledgling pinup, you may not want to blow £100 on a dress. Well, you’ll probably want to but may not be able to justify it! Now, enough of this chatting, it’s smudging my lipstick. Let’s go shopping! Here’s what you’ll need…
I think this is a great look for a beginner or someone with an advanced skill set. The best advice I can give when it comes to creating rolls is, when you think you’ve teased it enough, tease it a little more. I find that most people are afraid to tease their hair. With vintage styling, I find teasing key. I recommend using a texturizing power like Puff.Me at the roots then teasing with a “C”-shaped motion. Lightly brush out the surface and use a pomade or wax to smooth flyaways.
Capris also came into popularity during the 1950s as everyone wanted to look like Audrey Hepburn in her latest hits. This style of pant was actually introduced by Sonja de Lennart in 1948. Many women wanted to pretend they had Italian roots by wearing black capris with a red and white knit shirt. Others chose to wear blue capris with the same shirt to pretend that they were European. Alternatively, many paired capris with a white ruffled shirt creating a Spanish look, especially when wearing a bolero jacket. Recreate your own Audrey Hepburn look by getting these capris from ModCloth (@modcloth).
To get pin curls: dab gel onto the root of a small section of damp hair, then twirl that section of hair around your finger until you get to your scalp. (You can twirl in whatever direction you’d like the curls to flow.) Slide your finger out of the curl and pin the curl to your head. Repeat for your entire head of hair, allow hair to dry, then remove pins, and voila![1]
Retrolicious is a vintage inspired brand of fun and funky dresses for the modern enthusiast. You can find our love for color and fit on all of our retro designs including: vintage inspired swing dresses, sexy little black dresses, 60's inspired mod tops, twirl-worthy skirts, fun jumpsuits, kids' dresses, 1950's style boleros, and even accessories like reusable tote bags.  We like to compliment our bright and colorful pieces with vintage inspired staples like our Boat Neck tops, Isabel tops, and Charlotte skirts.  Whether you're looking for retro style workwear, geeky inspired clothing like our Science and Space collections, or a classic pinup outfit; Retrolicious has it all!
Pin up hairstyles can work for those with very short hair too. It’s just a matter of how you style it. She has used the length of her hair to the maximum advantage by sweeping the bangs to the side and backcombing the crown section. You can copy this cute hairstyle if you wear a pixie. Add in a polka dot bow and you’ll get proper short pin up hair.
Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done! 
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