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If there’s one thing the ladies from previous decades knew how to do perfectly, it was creating a flawless silhouette. But we aren’t here to tell you to squeeze into a suffocating corset. After all, we’re talking about retro swimwear, not swimwear antiques! So, when you’re shopping for some retro swimsuits this summer season, keep an eye peeled for high waist swimsuit bottoms that are designed with a vintage appeal.


For running errands around town, most women had a pair of baby dolls. These shoes had very round toes resembling shoes that were popular for baby dolls of that decade. Most had an ornament or cute decoration on the top of them. They were much more comfortable to wear than a pair of tall heals when a woman planned to spend many hours on her feet. Yet, they were definitely not the military style boots that were popular in the 1940s. Add a pair of comfortable baby doll shoes to your collection by getting this one from Blue Velvet Vintage (@vintagebluevelvet).
Started in 1999 by Laura Byrnes, Pinup Girl Clothing is best known for its high quality, vintage inspired, made in the USA fashions. Composed of its house brands Pinup Couture, Deadly Dames, Dixiefried Clothing, and Laura Byrnes California it covers styles from the sweet demure to the vampy vixen and beyond. Embracing body positivity, Pinup Girl Clothing designs dresses in sizes ranging from XS to 4XL. Once you try one of their pieces, you'll know why so many other have fallen in love!
You might think of the classic wiggle dress a la Mad Men when it comes to the pin-up look. But these styles can serve you well beyond the confines of your office. Pair that dress with pumps and wear it to a wedding or date night. Or, why not dress it down with adorable flats or Mary Janes and a jean jacket? Wear a button-up blouse with high-waisted jeans for a cute, casual look, or slip on a form-fitting wiggle skirt instead for a drop-dead sexy outfit. You’ll have a blast discovering a wide variety of ways to style these retro-chic designs from Unique Vintage.
Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
Voodoo Vixen: While the brand has the same themes as many of these other shops (swing dresses for everyone!), Voodoo Vixen has two unique angles. It does collaborations with popular retro bloggers — like this winter’s collection with Chicago Chic — and it creates its own vintage-inspired prints in house (this nautical dress is everything), which means you can’t get some of these looks anywhere else.

Due to the stretch in the fabric, the measurements below are as per the Sourpuss body measurements chart. We recommend using the waist measurement as your main guide. Dress has plenty of stretch so we recommend sizing down if you are in between sizes. We are happy to assist with size selection. Exchange, refund or store credit is available on all items.


Atomic Cherry is the online fashion home of vintage inspired clothing and all things retro. If you’re a fan of timeless elegance and sophistication with an unconventional twist, then you won’t be disappointed with our range. You can browse through a large collection of dresses from the bygone era of the 1940’s and 1950’s featuring, swing dresses, classic wiggle dresses, vintage inspired dresses and cotton sundresses. Our pin up clothing comes in a range of fabrics and prints from satins, retro patterns, gingham, and polka dot prints. So if you’re inspired by pin up girls such as Betty Page and Jean Harlow– then you’ve come to the right place.
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The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.

Unique Vintage: The go-to for entry-level retro fast fashion. Coming out of a boutique in Burbank, California, Unique Vintage carries a huge variety of dresses, skirts, shoes, and accessories from many of the brands on this list, and it frequently sends sale alerts and email discount codes to newsletter subscribers and members of its Facebook group. If you’re just starting out, this is a great place to begin.
Rockabilly is a modern-day recreation of the pin-up look that is a music style and often associated with the burlesque. In addition to having things in common with pin-up style, rockabilly also favors cherries, animal print, roses, and sugar skull patterns for clothes and purses. Sparrows, bows, roses, stars, sugar skulls, casino- and nautical-themed accessories are also popular.
Rago: Before you even buy a vintage dress with a tucked-in waist, you’ll want to check out Rago Shapewear for waist cinchers, high-waisted panties, girdles, and suspenders. The brand’s best product, though, is its longline bra, which creates the kind of cinched waist that helps retro dresses fall more naturally. They come in a huge variety of sizes (up to 7X in some styles) and many different styles.
Pin up curls seem to look like the classic Hollywood ones, but they have some differences. The first ones should look cold, tight, and shiny, if following the path of our stylish predecessors without any changes. The Hollywood curls represents a light variant of pin up style, and so they don’t need firm setting styling or a lot of time. However, we suppose that every girl, who adores those Hollywood waves, will like the pin up curls as well!
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