Vintage 1940s and 1950s pin up girl costumes are sexy, flattering and vintage chic! The vintage pin up outfit took center stage in the 1940s as men went off to war. Tighter dresses, shorter skirts, revealing tops were all part of the fanciful look of the pin up girl. The 40s pin up girl fashion inspired a wave of form-fitting women’s dresses in the 1950s as well as fluffy swing dresses. Pin up girl costumes come in classic retro colors navy blue, red, black, green or white. Blue and white pinup sailor dresses and military green dresses echo the wartime while polka dots, rockabilly plaid and florals flashback to the fifties.


Other pin-ups were artwork depicting idealized versions of what some thought a particularly beautiful or attractive woman should look like. An early example of the latter type was the Gibson Girl, a representation of the New Woman drawn by Charles Dana Gibson. "Because the New Woman was symbolic of her new ideas about her sex, it was inevitable that she would also come to symbolize new ideas about sexuality."[9] Unlike the photographed actresses and dancers generations earlier, fantasy gave artists the freedom to draw women in many different ways.[10] The 1932 Esquire "men's" magazine featured many drawings and "girlie" cartoons but was most famous for its Vargas girls. Prior to World War II they were praised for their beauty and less focus was on their sexuality. However, during the war, the drawings transformed into women playing dress-up in military drag and drawn in seductive manners, like that of a child playing with a doll.[11] The Vargas girls became so popular that from 1942–46, owing to a high volume of military demand, "9 million copies of the magazine-without adverts and free of charge was sent to American troops stationed overseas and in domestic bases."[12] The Vargas Girls were adapted as nose art on many World War II bomber and fighter aircraft; Generally, they were considered inspiring, and not seen negatively, or as prostitutes, but mostly as inspiring female patriots that were helpful for good luck.[13]
The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
The hair is elegantly swept back up away from the face and nape of the lady’s neck, and the curls are elegantly dressed out on top of her head with meticulous precision. This style elevates the hair, elongating the profile and creating slender lines finished off with a dramatic burst of curls. Any diva sporting this style in the era of yesteryear would be destined to be swept off her feet by an admiring tall dark and handsome man. And of course they would live happily ever after.

Rago: Before you even buy a vintage dress with a tucked-in waist, you’ll want to check out Rago Shapewear for waist cinchers, high-waisted panties, girdles, and suspenders. The brand’s best product, though, is its longline bra, which creates the kind of cinched waist that helps retro dresses fall more naturally. They come in a huge variety of sizes (up to 7X in some styles) and many different styles.
Capris also came into popularity during the 1950s as everyone wanted to look like Audrey Hepburn in her latest hits. This style of pant was actually introduced by Sonja de Lennart in 1948. Many women wanted to pretend they had Italian roots by wearing black capris with a red and white knit shirt. Others chose to wear blue capris with the same shirt to pretend that they were European. Alternatively, many paired capris with a white ruffled shirt creating a Spanish look, especially when wearing a bolero jacket. Recreate your own Audrey Hepburn look by getting these capris from ModCloth (@modcloth).
Rockabilly is a modern-day recreation of the pin-up look that is a music style and often associated with the burlesque. In addition to having things in common with pin-up style, rockabilly also favors cherries, animal print, roses, and sugar skull patterns for clothes and purses. Sparrows, bows, roses, stars, sugar skulls, casino- and nautical-themed accessories are also popular.
Who doesn’t love a cute colorful flower in vintage styled hair? Match a tropical flower with your victory rolls, match your flower pins with your dresses or better with your shoes and create some really cool outfits. The list of accessories you can rock is endless: sunglasses, hair bows, cute hand bags, bandanas, old school jewelry. Rose Hair Clip There are many more types of clothes you can wear to channel your inner pin up girl: you should totally give playsuits a try. They are fun, suitable for summer and not only for going to the beach. You can get really creative with rompers: nautical, leopard, floral, striped. Pair your romper with a matching bandana, chunky pearls and big earrings. Wear peep toe shoes and a cute bowler bag with it and you’re ready to go! Another pin up summer staple is capri pant: wear your capri pants on a windy summer night and they will make the perfect ally for your summer pin up look! Do you rock the pin up look in the summer? Did you like our suggestions? Let us know in the comments below! Photo credits: Pinterest.com

Welcome to the home of Retro Glam, the sister company to our brick and mortar store Rowena! After serving the local Edmonton community on Whyte Ave since 1998, in 2012 we took to serving the world with the start of our website! We pride ourselves on being inclusive and having outfitted guys, gals, and visitors to our fair city (and around the world!) with our eclectic mix of rock’ clothing, footwear, and accessories. Embracing the many sides of the modern pinup we carry clothes that show case the old school glamour of bygone eras specializing in pinup clothing, 40s, 50s, vintage reproduction dresses, etc all the way to punk and goth inspired goods! Whether you are looking for the perfect dress to have all eyes on you, skirts and pants, tops, or fabulous swimwear to soak up the sun in - we have something for everyone! You are sure to find us there there supporting the local scene, Be it car shows, concerts, or tattoo conventions (either working, or just having fun!).


Polished curls, sleek, smooth waves, delicate pin curls and mind-blowing Victory rolls look extremely sexy and often glamorous. Want to upgrade the chosen retro hairstyle? Think of an intriguing hair color solution to add to your look. Throw in some pink and black highlights into blonde hair or try the pastel hair trend. Here are some cutest hairstyles to check.
Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.

Swing coats were popular when a lady went out because their fullness helped cover the bulkiness of many dresses. These coats featured fitted shoulders and flared out at the bust line. Most had large buttons all the way down the front. Many had a large belt helping to keep the coat securely closed. Jacques Fath first introduced this coat in the late 1940s, but it grew in popularity during the 1950s as it was easy to hide the baby bump which no self-respecting woman would show. Dior added one to his collection in 1951. You may hope that it rains everyday with this beautiful retro swing coat from Miss Poppy Wear(@misspoppywear).
Another very popular style was the shirtwaist dress. Originally, introduced by Christian Dior in 1947, this style of dress was particularly popular with teenagers. It is set apart by its sloped shoulders which were a drastic change from the boxy shoulders just a few years before. This dress also has a raised bust line. The real change, however, came with a very narrow waist starting with a padded hipline and flowing away to a skirt with lots of fabric that was often pleated ending just below mid-calf. Wear this casual dress on your next shopping trip by getting this one from EricDress (@ericdress.com).
Rockabilly is a modern-day recreation of the pin-up look that is a music style and often associated with the burlesque. In addition to having things in common with pin-up style, rockabilly also favors cherries, animal print, roses, and sugar skull patterns for clothes and purses. Sparrows, bows, roses, stars, sugar skulls, casino- and nautical-themed accessories are also popular.
Welcome to the home of Retro Glam, the sister company to our brick and mortar store Rowena! After serving the local Edmonton community on Whyte Ave since 1998, in 2012 we took to serving the world with the start of our website! We pride ourselves on being inclusive and having outfitted guys, gals, and visitors to our fair city (and around the world!) with our eclectic mix of rock’ clothing, footwear, and accessories. Embracing the many sides of the modern pinup we carry clothes that show case the old school glamour of bygone eras specializing in pinup clothing, 40s, 50s, vintage reproduction dresses, etc all the way to punk and goth inspired goods! Whether you are looking for the perfect dress to have all eyes on you, skirts and pants, tops, or fabulous swimwear to soak up the sun in - we have something for everyone! You are sure to find us there there supporting the local scene, Be it car shows, concerts, or tattoo conventions (either working, or just having fun!).

Lastly, I smoothed the front with Suavecita Pomade and finished with R+Co’s Outerspace Flexible Hairspray. In short, curl the hair with a small curling iron ans set it using a heat protectant. Tease the front into two sections and mold one side into a victory roll facing forward, and the other side into a barrel role going back. Use a lightweight pomade or wax to smooth and a flexible hairspray to set.
The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
×