Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
When we say that pin up clothing is made for this season we mean it. When else could you wear this kind of blouse if not during warm sunny days? Match a cute gingham button up blouse with a pair of high waisted shorts: this is the perfect summer pin up outfit and you can wear it pretty much anywhere, from a cinema date to a hot rod festival. You can wear high heels or flats, sneakers or wedges: everything works with the shorts+blouse combo. It is what you make of it.  Polka Dots Crop Top

Due to the stretch in the fabric, the measurements below are as per the Sourpuss body measurements chart. We recommend using the waist measurement as your main guide. Dress has plenty of stretch so we recommend sizing down if you are in between sizes. We are happy to assist with size selection. Exchange, refund or store credit is available on all items.

Retrolicious is a vintage inspired brand of fun and funky dresses for the modern enthusiast. You can find our love for color and fit on all of our retro designs including: vintage inspired swing dresses, sexy little black dresses, 60's inspired mod tops, twirl-worthy skirts, fun jumpsuits, kids' dresses, 1950's style boleros, and even accessories like reusable tote bags.  We like to compliment our bright and colorful pieces with vintage inspired staples like our Boat Neck tops, Isabel tops, and Charlotte skirts.  Whether you're looking for retro style workwear, geeky inspired clothing like our Science and Space collections, or a classic pinup outfit; Retrolicious has it all!


Women usually chose a pair of cigarette pants with side or back zippers. These pants were cut full through the hips tapering to slim- fitting legs. Most cigarette pants ended just above the ankle allowing women to show off their stylish footwear. They had a high waist usually accentuated with a 3 inch waistband. Some women broke up the wide waistband with a thin leather belt. Early on, these pants were mostly black, but by the end of the decade women were expressing their own unique style by wearing stripes, leopard prints, checks and polka dots. Consider adding a pair to your wardrobe by getting these from Unique Vintage (@uniquevintage)
Do you or did you used to work in an office environment? Then you're bound to own a pencil skirt. The classic pencil skirt is a key piece to bring to a pinup shoot as it's very usable and can be worn with shirts and cardigans or even just with your favorite bra. It is reminiscent of 1950s wiggle dresses that made the wearer walk with a little wiggle in their step.
Official Sponsor and vendor at the 2019 Motoblot Motorcycle and Hot Rod Street Rally June 20th - 23rd in Chicago. We are also an official sponsor of the The Miss Motoblot Pinup Contest✨BettyVonChic is gifting the Miss Motoblot winner with a gift basket fit for a queen 👸 BettyVonChic will also be a vendor @ Motoblot 06/20-6/23 2019. See you there! http://motoblot.com

Lastly, I smoothed the front with Suavecita Pomade and finished with R+Co’s Outerspace Flexible Hairspray. In short, curl the hair with a small curling iron ans set it using a heat protectant. Tease the front into two sections and mold one side into a victory roll facing forward, and the other side into a barrel role going back. Use a lightweight pomade or wax to smooth and a flexible hairspray to set.


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Summertime is the perfect moment to go retro and step up your pin up game. Get that wardrobe full of polka dots, swing dresses and peep toe shoes. We’re sure you’re going to have more fun that way. Wjether you’re a pin up all year round or you just like the style but don’t usually wear it, refreshing your wardrobe is always a good idea. When summertime comes we’re always super excited about getting new pretty dresses and colorful accessories. Sometime having a little style change is also a fun thing to do. If you’re more of the goth type during winter time, or if your cold weather uniform is sneakers and a hoodie, it’s time to shake things up a little bit.
You can’t be anything but eye candy in vintage inspired pin up dresses with A-line, pencil or circle skirts that dance with your every step.  A wide cinch belt helps define your waist and add a contrasting color to your pinup fashion. The strapless, spaghetti or halter neck pin up dresses are the most popular 50s pinup clothing for summer.  Pin up dresses with sleeves are harder to find however with a little crop or cardigan sweater sleeveless dresses are wearable all year long.
• Dresses: This is the thing that ladies following the pin up style just can’t do without! The most diverse silhouettes are all in for this range from A-lines to body-flattering tight options. The accent on the waist is the most important detail here. You may also create some contrasts with colors using monochrome dresses and matching them with accessories like when matching a tight fitting black dress with a red floral accessory.
Pin up hairstyles can work for those with very short hair too. It’s just a matter of how you style it. She has used the length of her hair to the maximum advantage by sweeping the bangs to the side and backcombing the crown section. You can copy this cute hairstyle if you wear a pixie. Add in a polka dot bow and you’ll get proper short pin up hair.
While women still wore their big Victorian pieces in the first part of the 1950s, soon jewelry trends became smaller and more refined. Every girl wore a brooch on her shoulder with many wearing more than one at the same time. In the first part of the 1950s, gold- colored jewelry was found many places especially in big bold bracelets. In the later half of the decade, however, copper and plastic started to reign. Modernization allowed pieces to be made in mass quantities bringing down prices considerably. Many women brought jewelry in sets. Add these fashion pieces from Sweet and Spark to your jewelry box.
There is truly no right or wrong look for anyone, let’s just get that out there first. If you like it, wear it. Plain and simple. That being said, clothing styles are tailored to certain body shapes so there are some that are naturally a better fit than others. We have taken a look at the various cuts and styles of the vintage eras and come up with a fool-proof way to reach your perfect pin-up persona.
Lastly, I smoothed the front with Suavecita Pomade and finished with R+Co’s Outerspace Flexible Hairspray. In short, curl the hair with a small curling iron ans set it using a heat protectant. Tease the front into two sections and mold one side into a victory roll facing forward, and the other side into a barrel role going back. Use a lightweight pomade or wax to smooth and a flexible hairspray to set.
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