The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
Due to the stretch in the fabric, the measurements below are as per the Sourpuss body measurements chart. We recommend using the waist measurement as your main guide. Dress has plenty of stretch so we recommend sizing down if you are in between sizes. We are happy to assist with size selection. Exchange, refund or store credit is available on all items.
If you have long hair, the vintage updos can come in handy for you! We can only imagine how tired you are styling your locks every single day. You are, probably, tried almost from most modern hairstyles. This is a high time to try retro! Below you will find some of the best vintage updos that we have found and sincerely advise to try – victory rolls!

Fashion and style trends are a recurring process. The retro pin-up girl look is making its comeback from the 40's to today! Having been popularized by Burlesque models in the early 40’ to 80’s. Those pin-up models pictures were mass produced and attracted a wider audience with the need to spread its appeal as pop culture. These informal posters were found anywhere from walls, poles, posts, and even those cigarette packs from Lucky Strike.
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Fashions were quickly changing in the 1950s. Hemlines were coming up, and necklines were dropping. More women than ever before were turning in their dresses for pants. Many young men adorned their bedroom walls with 1950 pinup fashion posters of Hollywood stars like Elizabeth Taylor, Grace Kelly, Natalie Wood and Marilyn Monroe. Women sought to look like them by copying the 1950s pinup fashion. Many clothing items created in the 1950s are great to wear to work, school and parties today. 

The products I like to use are by White Sands. They have an amazing heat setting pump spray (which we apply to each section before curling with the irons) and aerosol finishing spray (used to set the finished style in place”. Their products are incredible as they can hold curl in even the most fine slippery hair. White Sands products are not sticky, they do not flake, and they can easily be brushed out and restyled with ease. Their price point is on the higher end of the scale, however we all know the rule about cheap vs expensive when it comes to cosmetic products.
Welcome to the home of Retro Glam, the sister company to our brick and mortar store Rowena! After serving the local Edmonton community on Whyte Ave since 1998, in 2012 we took to serving the world with the start of our website! We pride ourselves on being inclusive and having outfitted guys, gals, and visitors to our fair city (and around the world!) with our eclectic mix of rock’ clothing, footwear, and accessories. Embracing the many sides of the modern pinup we carry clothes that show case the old school glamour of bygone eras specializing in pinup clothing, 40s, 50s, vintage reproduction dresses, etc all the way to punk and goth inspired goods! Whether you are looking for the perfect dress to have all eyes on you, skirts and pants, tops, or fabulous swimwear to soak up the sun in - we have something for everyone! You are sure to find us there there supporting the local scene, Be it car shows, concerts, or tattoo conventions (either working, or just having fun!).

Modern pin up girls provide plenty of inspiration for how to wear 1940s and 1950s pin up dresses in a fresh way: Mix and match swing dresses with colorful fluffy petticoats and a hair flower.  A wiggle pin up dress ads a sexier variety that can also be office appropriate with a matching jacket. Don’t forget seamed stockings and a comfortable but oh-so-sexy pair of wedge heels or casual ballet flats.  Think beyond the pin up dress with high waisted pants and shorts or swing skirts and tops. Use the 40s and 50s menus at the top for more pin up clothing.

Vintage 1940s and 1950s pin up girl costumes are sexy, flattering and vintage chic! The vintage pin up outfit took center stage in the 1940s as men went off to war. Tighter dresses, shorter skirts, revealing tops were all part of the fanciful look of the pin up girl. The 40s pin up girl fashion inspired a wave of form-fitting women’s dresses in the 1950s as well as fluffy swing dresses. Pin up girl costumes come in classic retro colors navy blue, red, black, green or white. Blue and white pinup sailor dresses and military green dresses echo the wartime while polka dots, rockabilly plaid and florals flashback to the fifties.
Due to the stretch in the fabric, the measurements below are as per the Sourpuss body measurements chart. We recommend using the waist measurement as your main guide. Dress has plenty of stretch so we recommend sizing down if you are in between sizes. We are happy to assist with size selection. Exchange, refund or store credit is available on all items.
First and foremost, you’re going to want to start from the top, literally, your hair is up first. There are several different hairstyles that you can choose from but, some of the most popular can be a little bit daunting at first when putting together the perfect look to go with your pinup dress. If you want to go the easy route, be bold and cut in some Betty Page style bangs and flat-iron your beautiful locks for an edgy but simple look. But, if you’re more daring, maybe you want to try your hand at some victory rolls. First, you’ll curl your hair, dab some gel onto the roots of your hair and loop your hair using your fingers into rolled curls. You can twirl whichever direction you want to, but it’s most common to curl the rolls inward for a symmetrical look. Pin them in place from front and back, spray with some hair spray or liquid gel. You can now take out the pins or leave them in for some added strength.
Using spray and a bristle brush, comb the underneath of the hair upwards in sections and pin it tightly up into the base of the top section. Grab small sections on top of the head, teasing the base and creating barrel curls by wrapping the hair around your fingers. Secure each curl with bobby pins. Refine the style by dressing each curl out so they work in harmony with each other. It is important to make sure the style is symmetrical unless you purposely want a feature piece framing one side of the face. Once you are happy, fix the style with strong hold hairspray.
The Poodle Do is the style in this photo. It was recreated by stylist Magic Michael Davids and made famous in the 1940s and 1950s on celebrities such as Lucille Ball and Betty Grable. Those were the decades of ultimate feminine style where ladies would go to the hair salon and get their hair set in curls and dressed out using skilled techniques that have nearly been lost today. The invention of the straightening iron may have contributed to this.
To get pin curls: dab gel onto the root of a small section of damp hair, then twirl that section of hair around your finger until you get to your scalp. (You can twirl in whatever direction you’d like the curls to flow.) Slide your finger out of the curl and pin the curl to your head. Repeat for your entire head of hair, allow hair to dry, then remove pins, and voila![1]
• A fluffy skirt: This is one of the primary details for visually widening the hips, which is quite important for this style (Learn: How to Wear a Fluffy Skirt). Still, if you already have wide hips then you’d better opt for pencil skirts with high-waisted accents and different tight-fitting shapes, which will accentuate the pluses of your body nicely.
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