Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
Fashion and style trends are a recurring process. The retro pin-up girl look is making its comeback from the 40's to today! Having been popularized by Burlesque models in the early 40’ to 80’s. Those pin-up models pictures were mass produced and attracted a wider audience with the need to spread its appeal as pop culture. These informal posters were found anywhere from walls, poles, posts, and even those cigarette packs from Lucky Strike.
Pin ups have been making men go crazy and women caring about their look for almost a century now, and the pin up visual appeal is having a great revival moment nowadays.  Pin up art and photography was all the rage in the 1940s and the 1950s, so what we look for today when reenacting this style is unavoidably inspired to 40s and 50s fashion. There’s a lot more than fashion to pin up though, and that’s exactly why we still love and get inspired by those gorgeous women. They have left us a legacy that will live on for many years to come. Long live the cheesecake girl! Confidence and attitude. Pin up style is a style that grabs a lot of attention when you go out fully dressed. Self confidence and bags of attitude are often required to rock the look. But getting the look also helps to get the right attitude, so it’s a process you can go through step by step. Start by adding pin up accessories to your everyday look, so you can get yourself comfortable with the style first. People around you will get more and more comfortable with it too and no one will be surprised when you come into the room in a polka dot red dress with a huge victory roll on your head. Petticoat. This is a trick a few women know nowadays. No one uses petticoats anymore, because they’re not needed with modern clothes. But a petticoat is something that can’t be missing from your 50s wardrobe. You need one under every dress and skirt you’ll get, aside from pencil dresses and skirts of course. Swing dresses, circle skirts, vintage dresses in general need a petticoat underneath. Get one in white and one in black to start with, you can experiment new colours when you will be more at ease in pin up clothes. Hair. Put a little extra attention to your hair and it will make a huge difference to your outfit. Learn a trick or two on how to quickly style your hair in victory rolls, or how to wear a bandana in your hair. Buy a ton of fake colourful flowers and adorn your hair with them, matching each flower to your outfit. You will go from plain to classy with just a little touch. Bow Pencil Skirt – Big Dot Long Dress – Antique Dream Bandana Makeup. What it’s true for hair is also true for makeup. You don’t have to spend three hours in front of a mirror to get a perfect pin up look. Applying a pin up makeup requires the same time as a normal makeup, with a couple of tips and tricks. You only need a bit of foundation, blush, black eyeliner and a red lipstick and you’re ready to go, it’s no hard at all. Follow our tips on how to get the perfect winged eye look, you can thank us later! Focus on the Waist.  Your aim is to create an alluring hourglass silhouette. If you have a look at 40s and 50s photographs you’ll see that the focus is always on the (rather tiny if compared to the rest) waist. Whether it’s a pencil skirt with a shirt tucked in or a swing dress with a waist belt, the shape it’s always a hourglass shape. The style of dresses and accessories will help you get the hourglass silhouette, but try and pay a little extra attention to achieve it. The 50s effect will get across immediately. What do you think it takes to be a pin up? Did you like our tips? Leave a comment below and let us know. Photo credits: Pinterest.com

Welcome to the home of Retro Glam, the sister company to our brick and mortar store Rowena! After serving the local Edmonton community on Whyte Ave since 1998, in 2012 we took to serving the world with the start of our website! We pride ourselves on being inclusive and having outfitted guys, gals, and visitors to our fair city (and around the world!) with our eclectic mix of rock’ clothing, footwear, and accessories. Embracing the many sides of the modern pinup we carry clothes that show case the old school glamour of bygone eras specializing in pinup clothing, 40s, 50s, vintage reproduction dresses, etc all the way to punk and goth inspired goods! Whether you are looking for the perfect dress to have all eyes on you, skirts and pants, tops, or fabulous swimwear to soak up the sun in - we have something for everyone! You are sure to find us there there supporting the local scene, Be it car shows, concerts, or tattoo conventions (either working, or just having fun!).
I think this is my favourite Chic Star pencil dress so far!  It's made from poly/elastane stretch fabric in a gorgeous midnight blue. The fabric is lovely and soft and smooth against the skin. My favourite feature apart from the lace is the ruched bust. Definitely a great dress to wear to work or for an evening out. My measurements are bust 90cms (12DD bra), waist 69cms and hips 93cms and the size 8 is a perfect fit. If you have any questions, please get in touch!
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