Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
Women usually chose a pair of cigarette pants with side or back zippers. These pants were cut full through the hips tapering to slim- fitting legs. Most cigarette pants ended just above the ankle allowing women to show off their stylish footwear. They had a high waist usually accentuated with a 3 inch waistband. Some women broke up the wide waistband with a thin leather belt. Early on, these pants were mostly black, but by the end of the decade women were expressing their own unique style by wearing stripes, leopard prints, checks and polka dots. Consider adding a pair to your wardrobe by getting these from Unique Vintage (@uniquevintage)
After that, I swept the rest of my hair into a bun at the crown of my head. The ponytail comes curled and has little combs in it that can attach to the bun. You pin the combs in and tighten the drawstring on the ponytail. I then wrapped it around to give the illusion of an elastic holding the ponytail together. I pinned the ponytail in place all around the bun, then wrapped a vintage scarf around it and made a bow. I sprayed all over the hairstyle and around my hairline to sweep up any baby hairs, and voila!
It’s been a couple of decades since the full leather look has been a trend but this is one spring vintage fashion trend that’s making a comeback. So, make sure you have a leather look in your wardrobe to add some vintage inspired appeal into your spring and summer days. If the all-black-leather look doesn’t pull at your retro heartstrings, switch things up for a colorful alternative.
_{Pick an era, any era! Vintage dresses have always been a ModCloth styling staple - in fact, it was a love of throwback fashion that gave us a presence on the internet in the first place. While moving forward in the fashion world is important, we take our retro roots around here pretty seriously, as evidenced by our incredible selection of unique vintage dresses. Should you find yourself a fan of 1930s dresses, a devotee of mod shift frocks from the '60s, or an enthusiast of edgy 1980s style, you're guaranteed to discover a nostalgic look that caters to your timeless tastes!}
Fine Frame Edgier Looks. For the edgier side of the fine frame looks, try the opposite of the flowing fabrics and go for a straight tailored look. Pixie length bottoms with a tailored leather jacket over a chiffon blouse make for an excellent look. Pair it with some bold makeup and finger-waved hair and a pair of cheetah print platform pumps and you’ve got a fabulous combination.
Welcome to the home of Retro Glam, the sister company to our brick and mortar store Rowena! After serving the local Edmonton community on Whyte Ave since 1998, in 2012 we took to serving the world with the start of our website! We pride ourselves on being inclusive and having outfitted guys, gals, and visitors to our fair city (and around the world!) with our eclectic mix of rock’ clothing, footwear, and accessories. Embracing the many sides of the modern pinup we carry clothes that show case the old school glamour of bygone eras specializing in pinup clothing, 40s, 50s, vintage reproduction dresses, etc all the way to punk and goth inspired goods! Whether you are looking for the perfect dress to have all eyes on you, skirts and pants, tops, or fabulous swimwear to soak up the sun in - we have something for everyone! You are sure to find us there there supporting the local scene, Be it car shows, concerts, or tattoo conventions (either working, or just having fun!).
_{Do you or did you used to work in an office environment? Then you're bound to own a pencil skirt. The classic pencil skirt is a key piece to bring to a pinup shoot as it's very usable and can be worn with shirts and cardigans or even just with your favorite bra. It is reminiscent of 1950s wiggle dresses that made the wearer walk with a little wiggle in their step.}
1950s pin-up queens also made micro bangs a popular girl-next-door style. But this look can still be worn today for a mod and trendy edge. While these bangs are nothing short of chic, it’s important to keep in mind that baby bangs require constant care (via trims) and styling. However, accessories can definitely dress up your bangs easily, so be sure to add in a bright colored bandana to show off your eccentric style.
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Modern pin up girls provide plenty of inspiration for how to wear 1940s and 1950s pin up dresses in a fresh way: Mix and match swing dresses with colorful fluffy petticoats and a hair flower.  A wiggle pin up dress ads a sexier variety that can also be office appropriate with a matching jacket. Don’t forget seamed stockings and a comfortable but oh-so-sexy pair of wedge heels or casual ballet flats.  Think beyond the pin up dress with high waisted pants and shorts or swing skirts and tops. Use the 40s and 50s menus at the top for more pin up clothing.
Begin with the fringe area. Create a horizontal parting from the crown and brush hair forward. Backcomb the surface of the hair. Gather ends straight up, smooth the underside so you have a smooth surface as you roll hair from the ends down toward the head to create your fringe roll. Use a hair donut, padding or gentle backcombing for extra support. Pin as needed with bobby pins. Smooth the exterior of the fringe with a fine tooth comb and light hairspray.
Due to the stretch in the fabric, the measurements below are as per the Sourpuss body measurements chart. We recommend using the waist measurement as your main guide. Dress has plenty of stretch so we recommend sizing down if you are in between sizes. We are happy to assist with size selection. Exchange, refund or store credit is available on all items.

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There’s something sassy about this look. The women I’ve done it on have all had such great reactions to seeing it on themselves. It’s like it gives them permission to be a bit cheeky. When you think flapper or pin-up, there’s definitely an attitude associated with it. One thing I would definitely tell my client is that this isn’t your everyday look. The outfit has to match! I’m not saying you need to wear a flapper dress or a pin-up corset, but this is a classic look and you wouldn’t want to pair it with something too modern.
Fashion and style trends are a recurring process. The retro pin-up girl look is making its comeback from the 40's to today! Having been popularized by Burlesque models in the early 40’ to 80’s. Those pin-up models pictures were mass produced and attracted a wider audience with the need to spread its appeal as pop culture. These informal posters were found anywhere from walls, poles, posts, and even those cigarette packs from Lucky Strike.
Pin up curls seem to look like the classic Hollywood ones, but they have some differences. The first ones should look cold, tight, and shiny, if following the path of our stylish predecessors without any changes. The Hollywood curls represents a light variant of pin up style, and so they don’t need firm setting styling or a lot of time. However, we suppose that every girl, who adores those Hollywood waves, will like the pin up curls as well!