Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.


Pinup Girl Clothing: Leaning a little more mainstream and rockabilly, Pinup Girl has an enormous fanbase that spans a variety of subcultures and demographics, from hardcore pinup enthusiasts to true vintage hounds to Disney fanatics. The shop always features some kind of sale and carries collections inspired by everyone from Audrey Hepburn to Dita Von Teese that go up to a size 4X.
Started in 1999 by Laura Byrnes, Pinup Girl Clothing isĀ best known for its high quality, vintage inspired, made in the USA fashions. Composed of itsĀ house brands Pinup Couture, Deadly Dames, Dixiefried Clothing, and Laura Byrnes California it covers styles from the sweet demure to the vampy vixen and beyond. Embracing body positivity, Pinup Girl Clothing designs dresses in sizes ranging from XS to 4XL. Once you try one of their pieces, you'll know why so many other have fallen in love!

Shop our Pin-up Style Clothing! Hello, dollface! Are you a lover of iconic looks? A collector of forgotten treasures? An enthusiast for all things vintage? Well, you've come to just the right spot. Our collection of pin-up style clothing is perfect for a reto-loving gal like you. These pin-up clothes are ideal for splitting a sundae at your local ice cream counter or twirling your heart out during a night of swing dancing. Go all-out classic with your styling, too! Simply top with red lipstick, victory curls, and a pair of your favorite pumps. Just make sure they're ones that can withstand an hour or two of dancing the Lindy Hop!
Pin up is one of the most romantic and cute styles existing in the fashion world and known to us for quite a long time already. The extreme charm, romance, and femininity hidden in this style makes it a great alternative for walks and for hangouts, as well as for romantic dates and many other occasions. So if you like the looks of Marylin Monroe, Betty Grable, and Ingrid Bergman, then the modern pin up style is just what you need to bring in some changes and freshness doing that via modernizing the retro traditions. So this is what we are going to speak about now, introducing the basic things that you need to know about this style also providing you with the necessary fashion tips on how to dress in the modern pin up style correctly!

The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
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