Welcome to the home of Retro Glam, the sister company to our brick and mortar store Rowena! After serving the local Edmonton community on Whyte Ave since 1998, in 2012 we took to serving the world with the start of our website! We pride ourselves on being inclusive and having outfitted guys, gals, and visitors to our fair city (and around the world!) with our eclectic mix of rock’ clothing, footwear, and accessories. Embracing the many sides of the modern pinup we carry clothes that show case the old school glamour of bygone eras specializing in pinup clothing, 40s, 50s, vintage reproduction dresses, etc all the way to punk and goth inspired goods! Whether you are looking for the perfect dress to have all eyes on you, skirts and pants, tops, or fabulous swimwear to soak up the sun in - we have something for everyone! You are sure to find us there there supporting the local scene, Be it car shows, concerts, or tattoo conventions (either working, or just having fun!).
The most important piece of advice for anyone wanting to rock the victory roll is to embrace the backcombing! There needs to be a lot of great backcombing, held with strong hold hairspray. Do this in small sections for the best results, smooth the outside with pomade ,and hide those bobby pins. This means that even girls with thin hair can get involved!
The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
Diamonds may be a girl's best friend, but retro accessories are a fashion icon's partner in crime. These must have retro fashion accessories are all you need to pull off that 50s glamour that icons such as Marilyn Monroe, Audrey Hepburn and Elizabeth Taylor were known for. Wearing you're styling basic jeans and a tea or a fancy ball gown fit for Barbie, Betty Von Chic has the retro accessories you're looking for. Shop today and explore our Instagram for some vintage fashion outfit ideas. 
Collectif Clothing: Collectif focuses on 1950s glamour with four distinct brands. Playful tropical prints, gingham dresses, and kitschy circle skirts make up Collectif Mainline. If you want a more subdued look but still prefer colors and patterns, like this fan-favorite pencil dress, you’d enjoy the Vintage line. Lulu Hun is the shoe collection, comprised of very rockabilly flats, sandals, and heels. And Bright and Beautiful is the latest line, with ’70s-inspired caftans, mini dresses, and accessories. All styles are designed in-house.
Other pin-ups were artwork depicting idealized versions of what some thought a particularly beautiful or attractive woman should look like. An early example of the latter type was the Gibson Girl, a representation of the New Woman drawn by Charles Dana Gibson. "Because the New Woman was symbolic of her new ideas about her sex, it was inevitable that she would also come to symbolize new ideas about sexuality."[9] Unlike the photographed actresses and dancers generations earlier, fantasy gave artists the freedom to draw women in many different ways.[10] The 1932 Esquire "men's" magazine featured many drawings and "girlie" cartoons but was most famous for its Vargas girls. Prior to World War II they were praised for their beauty and less focus was on their sexuality. However, during the war, the drawings transformed into women playing dress-up in military drag and drawn in seductive manners, like that of a child playing with a doll.[11] The Vargas girls became so popular that from 1942–46, owing to a high volume of military demand, "9 million copies of the magazine-without adverts and free of charge was sent to American troops stationed overseas and in domestic bases."[12] The Vargas Girls were adapted as nose art on many World War II bomber and fighter aircraft; Generally, they were considered inspiring, and not seen negatively, or as prostitutes, but mostly as inspiring female patriots that were helpful for good luck.[13]
Next, brush hair smooth in the back area. Backcomb the interior for extra volume and keep the surface smooth. Create soft curls with a medium barrel iron. Curl hair from the mid-length through to ends in a horizontal fashion. Set curls using pin curl clips until all hair is curled. Allow hair to cool, then release curls and allow to fall softly. Backcomb gently for a soft, voluminous finish.
Fashions were quickly changing in the 1950s. Hemlines were coming up, and necklines were dropping. More women than ever before were turning in their dresses for pants. Many young men adorned their bedroom walls with 1950 pinup fashion posters of Hollywood stars like Elizabeth Taylor, Grace Kelly, Natalie Wood and Marilyn Monroe. Women sought to look like them by copying the 1950s pinup fashion. Many clothing items created in the 1950s are great to wear to work, school and parties today.
Collectif Clothing: Collectif focuses on 1950s glamour with four distinct brands. Playful tropical prints, gingham dresses, and kitschy circle skirts make up Collectif Mainline. If you want a more subdued look but still prefer colors and patterns, like this fan-favorite pencil dress, you’d enjoy the Vintage line. Lulu Hun is the shoe collection, comprised of very rockabilly flats, sandals, and heels. And Bright and Beautiful is the latest line, with ’70s-inspired caftans, mini dresses, and accessories. All styles are designed in-house.
Victory rolls may be a hallmark pin-up style, but they still give updos and longer lengths a quirky rockabilly vibe. To create this look, start by brushing your hair with a paddle brush. If you have detangling spray on hand, you’ll want to apply your product before styling to make sure your hair is free of any knots. Once your product has been applied, start by parting your hair off to the side. Next, grab the piece of hair you plan to roll, and gently backcomb the section to get some extra volume.
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