Next up is your makeup. Start with your standard foundation. One of the most notable things about pin up models is their smooth complexions. Use a full coverage foundation that matches your skin tone well. You can use a concealer to disguise any blemishes or dark spots on your skin in this step. On to the eyebrows, make sure they’re well shaped and filled in. Your eyes will follow, a smoky eye or bare eye paired with cat-eye or pin up style liner is a great way to bring some added pop to your pin up style outfit. Your lips should also make a big statement, pin ups often times wear oxblood colors, reds, or berry shades.
The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."