The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."


The Poodle Do is the style in this photo. It was recreated by stylist Magic Michael Davids and made famous in the 1940s and 1950s on celebrities such as Lucille Ball and Betty Grable. Those were the decades of ultimate feminine style where ladies would go to the hair salon and get their hair set in curls and dressed out using skilled techniques that have nearly been lost today. The invention of the straightening iron may have contributed to this.
Dressing in vintage style clothing for a themed event or personal fashion is our passion. We turned a hobby into this website to make it easy to find vintage inspired clothing for women and men online spanning 1900-1960s. Our fashion history blog helps you create the look from decades past using vintage, vintage inspired and thrifty clothing, Need help? Ask us anytime.
Pin up is one of the most romantic and cute styles existing in the fashion world and known to us for quite a long time already. The extreme charm, romance, and femininity hidden in this style makes it a great alternative for walks and for hangouts, as well as for romantic dates and many other occasions. So if you like the looks of Marylin Monroe, Betty Grable, and Ingrid Bergman, then the modern pin up style is just what you need to bring in some changes and freshness doing that via modernizing the retro traditions. So this is what we are going to speak about now, introducing the basic things that you need to know about this style also providing you with the necessary fashion tips on how to dress in the modern pin up style correctly!
Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done!

WOW! This dress is just stunning...we've been looking at this style for a while now and it's exceeded our expectations. The flowing chiffon fabric is gathered between the underbust seam and waist and turns into a full circle shirt over a soft and smooth lining which has a built in bra with removable soft cups. Genius! The shirring in the back panel provides a nice firm fit and I'd recommend a long Hell Bunny petticoat underneath to complete the look. 

Longer lengths should also be encouraged to wear soft romantic waves, especially since this was one hairstyle ‘40s pin-up girls made super famous. To get this super sexy look, start by applying the Dove Style +Care Volume Amplifier Mousse onto your clean, parted hair to give your hair some added volume. Next, take a 1-inch curling wand, and start to create loose romantic curls all around the head. Gently brush out your curls with a paddle brush. Secure your look with a strong-hold hairspray to avoid any frizzies or flyaways.
Lastly, I smoothed the front with Suavecita Pomade and finished with R+Co’s Outerspace Flexible Hairspray. In short, curl the hair with a small curling iron ans set it using a heat protectant. Tease the front into two sections and mold one side into a victory roll facing forward, and the other side into a barrel role going back. Use a lightweight pomade or wax to smooth and a flexible hairspray to set.
One of the icons of this style is Marylin Monroe, who really mastered the art of combining the beautiful details of the pin up style with the gorgeous posture and overall manners and just all the nuances that are necessary to complete such looks. Rita Hayworth is another bright embodiment of total charm having become an icon of the pin up style. Lana Turner, Ava Gardner, and Betty Grable are also included in the list of the top gorgeous icons of this style. As for the modern images we can point out Scarlett Johannsson and Dita Von Teese as the contemporary followers of the pin up style perfectly using it for modernized retro and chic looks.
The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
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