Started in 1999 by Laura Byrnes, Pinup Girl Clothing is best known for its high quality, vintage inspired, made in the USA fashions. Composed of its house brands Pinup Couture, Deadly Dames, Dixiefried Clothing, and Laura Byrnes California it covers styles from the sweet demure to the vampy vixen and beyond. Embracing body positivity, Pinup Girl Clothing designs dresses in sizes ranging from XS to 4XL. Once you try one of their pieces, you'll know why so many other have fallen in love!

The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."