The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."

Retrolicious is a vintage inspired brand of fun and funky dresses for the modern enthusiast. You can find our love for color and fit on all of our retro designs including: vintage inspired swing dresses, sexy little black dresses, 60's inspired mod tops, twirl-worthy skirts, fun jumpsuits, kids' dresses, 1950's style boleros, and even accessories like reusable tote bags.  We like to compliment our bright and colorful pieces with vintage inspired staples like our Boat Neck tops, Isabel tops, and Charlotte skirts.  Whether you're looking for retro style workwear, geeky inspired clothing like our Science and Space collections, or a classic pinup outfit; Retrolicious has it all!


Pin ups have been making men go crazy and women caring about their look for almost a century now, and the pin up visual appeal is having a great revival moment nowadays.  Pin up art and photography was all the rage in the 1940s and the 1950s, so what we look for today when reenacting this style is unavoidably inspired to 40s and 50s fashion. There’s a lot more than fashion to pin up though, and that’s exactly why we still love and get inspired by those gorgeous women. They have left us a legacy that will live on for many years to come. Long live the cheesecake girl! Confidence and attitude. Pin up style is a style that grabs a lot of attention when you go out fully dressed. Self confidence and bags of attitude are often required to rock the look. But getting the look also helps to get the right attitude, so it’s a process you can go through step by step. Start by adding pin up accessories to your everyday look, so you can get yourself comfortable with the style first. People around you will get more and more comfortable with it too and no one will be surprised when you come into the room in a polka dot red dress with a huge victory roll on your head. Petticoat. This is a trick a few women know nowadays. No one uses petticoats anymore, because they’re not needed with modern clothes. But a petticoat is something that can’t be missing from your 50s wardrobe. You need one under every dress and skirt you’ll get, aside from pencil dresses and skirts of course. Swing dresses, circle skirts, vintage dresses in general need a petticoat underneath. Get one in white and one in black to start with, you can experiment new colours when you will be more at ease in pin up clothes. Hair. Put a little extra attention to your hair and it will make a huge difference to your outfit. Learn a trick or two on how to quickly style your hair in victory rolls, or how to wear a bandana in your hair. Buy a ton of fake colourful flowers and adorn your hair with them, matching each flower to your outfit. You will go from plain to classy with just a little touch. Bow Pencil Skirt – Big Dot Long Dress – Antique Dream Bandana Makeup. What it’s true for hair is also true for makeup. You don’t have to spend three hours in front of a mirror to get a perfect pin up look. Applying a pin up makeup requires the same time as a normal makeup, with a couple of tips and tricks. You only need a bit of foundation, blush, black eyeliner and a red lipstick and you’re ready to go, it’s no hard at all. Follow our tips on how to get the perfect winged eye look, you can thank us later! Focus on the Waist.  Your aim is to create an alluring hourglass silhouette. If you have a look at 40s and 50s photographs you’ll see that the focus is always on the (rather tiny if compared to the rest) waist. Whether it’s a pencil skirt with a shirt tucked in or a swing dress with a waist belt, the shape it’s always a hourglass shape. The style of dresses and accessories will help you get the hourglass silhouette, but try and pay a little extra attention to achieve it. The 50s effect will get across immediately. What do you think it takes to be a pin up? Did you like our tips? Leave a comment below and let us know. Photo credits: Pinterest.com
Lastly, I smoothed the front with Suavecita Pomade and finished with R+Co’s Outerspace Flexible Hairspray. In short, curl the hair with a small curling iron ans set it using a heat protectant. Tease the front into two sections and mold one side into a victory roll facing forward, and the other side into a barrel role going back. Use a lightweight pomade or wax to smooth and a flexible hairspray to set.
While victory rolls, vintage waves and micro bang hairstyles were ultra-popular styles back when pin-up girls and screen sirens reigned supreme, these same fun, flirty looks can be worn today. It doesn’t matter if you’re wearing it as a style for Halloween or for a special occasion; all of these styles are wearable and fairly easy to create. To look like a bombshell calendar girl in modern times, here are some pin-up styles for long hair that you’ve got to try out:
What Katie Did: This is where all your favorite retro Instagrammers are getting their stockings, and most of their lingerie, too. The site has a variety of colors of seamed nylons and more modern seamed pantyhose, plus seam-free nylons and fully fashioned stockings (a knit nylon fit to the specifications of the leg shape of the wearer with little to no stretch).
It was only sliiiightly large at the top. In some photos I think you can tell, but my date said not really. I’m normally a size 12 and a 38D or DD depending on the cut. I got an XL when a L would have been good, but it wasn’t noticeable. I thought it would be one of those impossibly small Asian made dresses. This dress was great! Inexpensive, but it doesn’t look cheap. I wore it for a cocktail/dinner party, and no one would have thought my look cost less than 100 bucks. I received soooo many compliments. I would definitely recommend this, and buy a petticoat to give it that something extra.
First and foremost, you’re going to want to start from the top, literally, your hair is up first. There are several different hairstyles that you can choose from but, some of the most popular can be a little bit daunting at first when putting together the perfect look to go with your pinup dress. If you want to go the easy route, be bold and cut in some Betty Page style bangs and flat-iron your beautiful locks for an edgy but simple look. But, if you’re more daring, maybe you want to try your hand at some victory rolls. First, you’ll curl your hair, dab some gel onto the roots of your hair and loop your hair using your fingers into rolled curls. You can twirl whichever direction you want to, but it’s most common to curl the rolls inward for a symmetrical look. Pin them in place from front and back, spray with some hair spray or liquid gel. You can now take out the pins or leave them in for some added strength.
What Katie Did: This is where all your favorite retro Instagrammers are getting their stockings, and most of their lingerie, too. The site has a variety of colors of seamed nylons and more modern seamed pantyhose, plus seam-free nylons and fully fashioned stockings (a knit nylon fit to the specifications of the leg shape of the wearer with little to no stretch).
Rago: Before you even buy a vintage dress with a tucked-in waist, you’ll want to check out Rago Shapewear for waist cinchers, high-waisted panties, girdles, and suspenders. The brand’s best product, though, is its longline bra, which creates the kind of cinched waist that helps retro dresses fall more naturally. They come in a huge variety of sizes (up to 7X in some styles) and many different styles.
I just tried this dress on to check the size and see how it fits. It's so lovely! The fabric is lightweight, super soft and very sophisticated. The collar has just the right amount of stiffness so it stands up on it's own and the gathering coming down from the collar is a lovely detail. The bodice is quite fitted but comfortable as the fabric has a bit of stretch. I'm 91/71/94 and the size 8 fit me perfectly.  Overall it's a lovely dress and great value for the price.
You might think of the classic wiggle dress a la Mad Men when it comes to the pin-up look. But these styles can serve you well beyond the confines of your office. Pair that dress with pumps and wear it to a wedding or date night. Or, why not dress it down with adorable flats or Mary Janes and a jean jacket? Wear a button-up blouse with high-waisted jeans for a cute, casual look, or slip on a form-fitting wiggle skirt instead for a drop-dead sexy outfit. You’ll have a blast discovering a wide variety of ways to style these retro-chic designs from Unique Vintage.
Pick an era, any era! Vintage dresses have always been a ModCloth styling staple - in fact, it was a love of throwback fashion that gave us a presence on the internet in the first place. While moving forward in the fashion world is important, we take our retro roots around here pretty seriously, as evidenced by our incredible selection of unique vintage dresses. Should you find yourself a fan of 1930s dresses, a devotee of mod shift frocks from the '60s, or an enthusiast of edgy 1980s style, you're guaranteed to discover a nostalgic look that caters to your timeless tastes!
There’s something sassy about this look. The women I’ve done it on have all had such great reactions to seeing it on themselves. It’s like it gives them permission to be a bit cheeky. When you think flapper or pin-up, there’s definitely an attitude associated with it. One thing I would definitely tell my client is that this isn’t your everyday look. The outfit has to match! I’m not saying you need to wear a flapper dress or a pin-up corset, but this is a classic look and you wouldn’t want to pair it with something too modern.
I think this is my favourite Chic Star pencil dress so far!  It's made from poly/elastane stretch fabric in a gorgeous midnight blue. The fabric is lovely and soft and smooth against the skin. My favourite feature apart from the lace is the ruched bust. Definitely a great dress to wear to work or for an evening out. My measurements are bust 90cms (12DD bra), waist 69cms and hips 93cms and the size 8 is a perfect fit. If you have any questions, please get in touch!
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