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Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
That’s where reproduction boutiques come in. Many shops have popped up within the last decade to reproduce items from the post-war time period, some even using original patterns and fabrics. If you’re looking to try out a pillbox hat like Midge Maisel, interested in a classic red lipstick, or thinking of going full pinup, there are lots of options at myriad price points, not to mention styles and sizes for many bodies.
If there’s one thing the ladies from previous decades knew how to do perfectly, it was creating a flawless silhouette. But we aren’t here to tell you to squeeze into a suffocating corset. After all, we’re talking about retro swimwear, not swimwear antiques! So, when you’re shopping for some retro swimsuits this summer season, keep an eye peeled for high waist swimsuit bottoms that are designed with a vintage appeal.

Fashions were quickly changing in the 1950s. Hemlines were coming up, and necklines were dropping. More women than ever before were turning in their dresses for pants. Many young men adorned their bedroom walls with 1950 pinup fashion posters of Hollywood stars like Elizabeth Taylor, Grace Kelly, Natalie Wood and Marilyn Monroe. Women sought to look like them by copying the 1950s pinup fashion. Many clothing items created in the 1950s are great to wear to work, school and parties today.

^{Capris also came into popularity during the 1950s as everyone wanted to look like Audrey Hepburn in her latest hits. This style of pant was actually introduced by Sonja de Lennart in 1948. Many women wanted to pretend they had Italian roots by wearing black capris with a red and white knit shirt. Others chose to wear blue capris with the same shirt to pretend that they were European. Alternatively, many paired capris with a white ruffled shirt creating a Spanish look, especially when wearing a bolero jacket. Recreate your own Audrey Hepburn look by getting these capris from ModCloth (@modcloth).}
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Other pin-ups were artwork depicting idealized versions of what some thought a particularly beautiful or attractive woman should look like. An early example of the latter type was the Gibson Girl, a representation of the New Woman drawn by Charles Dana Gibson. "Because the New Woman was symbolic of her new ideas about her sex, it was inevitable that she would also come to symbolize new ideas about sexuality."[9] Unlike the photographed actresses and dancers generations earlier, fantasy gave artists the freedom to draw women in many different ways.[10] The 1932 Esquire "men's" magazine featured many drawings and "girlie" cartoons but was most famous for its Vargas girls. Prior to World War II they were praised for their beauty and less focus was on their sexuality. However, during the war, the drawings transformed into women playing dress-up in military drag and drawn in seductive manners, like that of a child playing with a doll.[11] The Vargas girls became so popular that from 1942–46, owing to a high volume of military demand, "9 million copies of the magazine-without adverts and free of charge was sent to American troops stationed overseas and in domestic bases."[12] The Vargas Girls were adapted as nose art on many World War II bomber and fighter aircraft; Generally, they were considered inspiring, and not seen negatively, or as prostitutes, but mostly as inspiring female patriots that were helpful for good luck.[13]
The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
Very similar to the swing coat, many women wore a clutch coat. These coats were highly impractical because they were open all the way down the front without any buttons or zippers. Women would hold them shut with one hand clutched across their front. Many were made to be worn with the sleeves pushed up. Stay warm in the cooler weather with this great choice from the Shopping Channel.

Vixen by Micheline Pitt: Micheline Pitt’s pinup empire includes Vixen, La Femme Noir, and Bad Girl Denim. The latter is a line of retro-cut jeans and shorts popular among bloggers. La Femme Noir leans goth, with a lot of lace, coffin accessories, and body-hugging, well, everything. But Vixen is the real star here, particularly for its size-inclusive tops and pencil skirts (which come in up to a 4X!). Don’t sleep on the kinky/cute lapel pins and hoop earrings, either.

You might think of the classic wiggle dress a la Mad Men when it comes to the pin-up look. But these styles can serve you well beyond the confines of your office. Pair that dress with pumps and wear it to a wedding or date night. Or, why not dress it down with adorable flats or Mary Janes and a jean jacket? Wear a button-up blouse with high-waisted jeans for a cute, casual look, or slip on a form-fitting wiggle skirt instead for a drop-dead sexy outfit. You’ll have a blast discovering a wide variety of ways to style these retro-chic designs from Unique Vintage. 

The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.