Lipstick "turned into a symbol of resilient femininity in the face of danger"[25] and was seen as a way to boost morale during the war. The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper, a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[26] The pin curl is a staple of the pin-up style, "women utilized pin curls for their main hair curling technique".[27] Originating in the 1920s from the "water-waving technique", the hair style of the 1940s consisted of a fuller, gentle curl. The drying technique consists of curling a damp piece of hair, from the end to the root and pin in place. Once the curl is dry, it is brushed through to create the desired soft curl, with a voluminous silhouette.[27] Victory rolls are also a distinctive hairstyle of the pin-up. The Victory roll is curled inward and swept off the face and pinned into place on the top of the head. Soft curls, achieved through the pin curl technique, finish off the look of pin-up.[28] As a makeup style, the classic pin-up underwent a revival in modern fashion. The red lip and winged eyeliner made a re-emergence in 2010, with singer, Katy Perry being the most accessible example of modern pin-up makeup. There is a lack of representation in the media of women of color as pin-up models, even though they were influential to the construction of the style and were just as glamorous.[29] As a makeup style, it is simple and sleek makeup, that is noticeable and glamorous.
Pin up hairstyles can work for those with very short hair too. It’s just a matter of how you style it. She has used the length of her hair to the maximum advantage by sweeping the bangs to the side and backcombing the crown section. You can copy this cute hairstyle if you wear a pixie. Add in a polka dot bow and you’ll get proper short pin up hair.
The Pretty Dress Company: As the name suggests, this is the place to find the dress of your dreams. The cuts are extremely ’40s-, ’50s-, and ’60s-leaning, with tucked-in waists and longer hems and pencil skirts. They aren’t cheap, but the quality is amazing. If you’ve been eyeing a gorgeous vintage blogger on Insta, this is where they got that dress.
Gently flatten the back of the roll and curls under to close off the back of the victory roll (since this is the more traditional look that we’re going for), making sure to bobby pin well! Shape the front of the roll as needed, make sure to bobby pin the roll from the inside out, and spray well with hairspray. Repeat step #3 and #4 with the other side, and your rolls are done!
You might think of the classic wiggle dress a la Mad Men when it comes to the pin-up look. But these styles can serve you well beyond the confines of your office. Pair that dress with pumps and wear it to a wedding or date night. Or, why not dress it down with adorable flats or Mary Janes and a jean jacket? Wear a button-up blouse with high-waisted jeans for a cute, casual look, or slip on a form-fitting wiggle skirt instead for a drop-dead sexy outfit. You’ll have a blast discovering a wide variety of ways to style these retro-chic designs from Unique Vintage.
The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
