The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."
The clients you would most likely come across for this style are vintage enthusiasts, pin up pageant girls and burlesque artists, as well as people going to costume parties. There are also always drag queens and the secret “I Love Lucy”-obsessed people from that era who are holding onto nostalgia. Either way, this style is great fun to create and will come in handy when you least expect it, or when you want to embrace your inner silver screen goddess.
Vintage 1940s and 1950s pin up girl costumes are sexy, flattering and vintage chic! The vintage pin up outfit took center stage in the 1940s as men went off to war. Tighter dresses, shorter skirts, revealing tops were all part of the fanciful look of the pin up girl. The 40s pin up girl fashion inspired a wave of form-fitting women’s dresses in the 1950s as well as fluffy swing dresses. Pin up girl costumes come in classic retro colors navy blue, red, black, green or white. Blue and white pinup sailor dresses and military green dresses echo the wartime while polka dots, rockabilly plaid and florals flashback to the fifties.
The Niagara Dress in white Stretch Bengaline - This is the ultimate sex kitten dress. The Niagara Dress is made from a high quality, soft stretch, snowy white bengaline that feels wonderful and hugs your curves perfectly. Featuring an almost off-the-shoulder neckline with cap sleeves that sit just on the top of your arms for a sexy flash of flesh and a tie front detail with a sassy, eye catching cut out. Niagara has a fitted silhouette and a gathered detail down the center front of the dress that gives way to a very sexy front slit.
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For running errands around town, most women had a pair of baby dolls. These shoes had very round toes resembling shoes that were popular for baby dolls of that decade. Most had an ornament or cute decoration on the top of them. They were much more comfortable to wear than a pair of tall heals when a woman planned to spend many hours on her feet. Yet, they were definitely not the military style boots that were popular in the 1940s. Add a pair of comfortable baby doll shoes to your collection by getting this one from Blue Velvet Vintage (@vintagebluevelvet).
The pin-up modeling subculture has produced magazines and forums dedicated to its community. Delicious Dolls,[35] a magazine that began in 2011 and has both a print and digital version, was described in 2015 as "the most-liked" pin-up magazine in the world. One of the magazine's mission statements is "to promote and showcase retro and modern pin-up girls". The magazine supports pin-up-related events throughout the United States and allows anyone to be featured in the magazine as long as they have worked with an approved photographer. Within this subculture there are opportunities to perform in pin-up contests, including one which takes place during the Viva Las Vegas rockabilly festival.[36] The goal of the contest is "not one that is based solely on popularity or cosmetic appeal, but one that includes inner beauty as well". Women of "all shapes and sizes" are encouraged to participate, and winners are judged on their biographies, pastimes, and work they do outside of the pin-up hobby. They do not perform, but rather are judged on their authenticity, originality, overall styling presentation, crowd appeal, and stage presence.
^{I think this is my favourite Chic Star pencil dress so far!  It's made from poly/elastane stretch fabric in a gorgeous midnight blue. The fabric is lovely and soft and smooth against the skin. My favourite feature apart from the lace is the ruched bust. Definitely a great dress to wear to work or for an evening out. My measurements are bust 90cms (12DD bra), waist 69cms and hips 93cms and the size 8 is a perfect fit. If you have any questions, please get in touch!}