One of the icons of this style is Marylin Monroe, who really mastered the art of combining the beautiful details of the pin up style with the gorgeous posture and overall manners and just all the nuances that are necessary to complete such looks. Rita Hayworth is another bright embodiment of total charm having become an icon of the pin up style. Lana Turner, Ava Gardner, and Betty Grable are also included in the list of the top gorgeous icons of this style. As for the modern images we can point out Scarlett Johannsson and Dita Von Teese as the contemporary followers of the pin up style perfectly using it for modernized retro and chic looks.
A pin-up model (known as a pin-up girl for a female and less commonly male pin-up for a male) is a model whose mass-produced pictures see wide appeal as popular culture. Pin-ups are intended for informal display, i.e. meant to be "pinned-up" on a wall. Pin-up models may be glamour models, fashion models, or actors. These pictures are also sometimes known as cheesecake photos.[a] Cheesecake was an American slang word, that was considered a publicly acceptable term for seminude women because pin-up was considered taboo in the early twentieth century.[1]
The classic style of the pin-up originates back from the 1940s. Due to the shortages of materials during WWII, this period of makeup is considered the "natural beauty" look.[20] The US was immersed in war-time economy, which put distribution restrictions on consumer goods.[21] General rationing was supported; women applied mild amounts of products. Despite the rations, "Women were encouraged to keep buying lipstick and to send letters to the front covered in 'lipstick kisses' to boost the morale of the soldiers."